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Rodney District Council: Dream, 3
Stop. Sleep. Survive.
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift
Comments
seems like the driver is doing just fine, it's the oncoming truck that's in the wrong lane.
and boring dreams by the way. where's the nudity, and the talking trees?
They are out of stock! 8 )
withalltherespects
Yes, and if the driver falls asleep, he won't see the truck in the wrong lane and will die all the same. The message stands.
Man you kids are lacking knowledge...
y'all take yourselves too seriously.
what side of the road do new zulundars drive on again,
oh thats right the luft
-SCRATCH 'N' SNIFF
it's new zealand, they're driving on the left side, so it's ok, but i don't like the ads anyway, don't like the art direction. But i like the line stop.sleep.survive.
I like these ads. The mood is really effective. Good job.
And just because the agency is in New Zealand does not mean the advertising was placed in New Zealand.
idea is ok, execution is bad.
Maybe the truck driver is asleep too, so he can change his side:)
evidence enuf that "musterbating" for months at end, may end in this dismal nothingness
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