Rodney District Council: Dream, 3

Stop. Sleep. Survive.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao
Via: elmaaltshift

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12 comments

sloppy4's picture
sloppy4
1496 pencils

seems like the driver is doing just fine, it's the oncoming truck that's in the wrong lane.

and boring dreams by the way. where's the nudity, and the talking trees?

Adaddicted's picture
Adaddicted
3435 pencils

They are out of stock! 8 )

withalltherespects

ricklongo's picture
ricklongo
1244 pencils

Yes, and if the driver falls asleep, he won't see the truck in the wrong lane and will die all the same. The message stands.

askon's picture
askon
433 pencils

Man you kids are lacking knowledge...

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

capobvious's picture
capobvious
68 pencils

y'all take yourselves too seriously.

Bundy Agency's picture
Bundy Agency
597 pencils

what side of the road do new zulundars drive on again,
oh thats right the luft

djakuza's picture
djakuza
517 pencils

it's new zealand, they're driving on the left side, so it's ok, but i don't like the ads anyway, don't like the art direction. But i like the line stop.sleep.survive.

julieb's picture
julieb
17 pencils

I like these ads. The mood is really effective. Good job.

julieb's picture
julieb
17 pencils

And just because the agency is in New Zealand does not mean the advertising was placed in New Zealand.

StuartLittle's picture
StuartLittle
468 pencils

idea is ok, execution is bad.

corporal_hicks's picture
corporal_hicks
365 pencils

Maybe the truck driver is asleep too, so he can change his side:)

teemitter's picture
teemitter
10 pencils

evidence enuf that "musterbating" for months at end, may end in this dismal nothingness

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