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Published/Aired: 
June 2008
Description: 

Stop. Sleep. Survive.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: Matt Swinburne
Copywriter: Helen Steemson
Illustrators: Terence Tsang, Dede Putra, Max Thompson
Graphic Designers: Nick Smith, Dan Liao

Comments (12)

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Highest Rated

teemitter's picture
teemitter
Activity Score 10

evidence enuf that "musterbating" for months at end, may end in this dismal nothingness

sloppy4's picture
sloppy4
Activity Score 1494

seems like the driver is doing just fine, it's the oncoming truck that's in the wrong lane.

and boring dreams by the way. where's the nudity, and the talking trees?

Adaddicted's picture
Adaddicted
Activity Score 3435

They are out of stock! 8 )

withalltherespects

ricklongo's picture
ricklongo
Activity Score 1244

Yes, and if the driver falls asleep, he won't see the truck in the wrong lane and will die all the same. The message stands.

askon's picture
askon
Activity Score 433

Man you kids are lacking knowledge...

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

capobvious's picture
capobvious
Activity Score 68

y'all take yourselves too seriously.

Bundy Agency's picture
Bundy Agency
Activity Score 597

what side of the road do new zulundars drive on again,
oh thats right the luft

djakuza's picture
djakuza
Activity Score 517

it's new zealand, they're driving on the left side, so it's ok, but i don't like the ads anyway, don't like the art direction. But i like the line stop.sleep.survive.

julieb's picture
julieb
Activity Score 17

I like these ads. The mood is really effective. Good job.

julieb's picture
julieb
Activity Score 17

And just because the agency is in New Zealand does not mean the advertising was placed in New Zealand.

StuartLittle's picture
StuartLittle
Activity Score 468

idea is ok, execution is bad.

corporal_hicks's picture
corporal_hicks
Activity Score 365

Maybe the truck driver is asleep too, so he can change his side:)

teemitter's picture
teemitter
Activity Score 10

evidence enuf that "musterbating" for months at end, may end in this dismal nothingness

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