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Comments (7)

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Guest's picture
Guest

@ Capitalist

Had the same thought. It was Freedent. Saw this in Cannes in 2006 (not sure if it won a lion):

http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

In a way I still find this surprising.

drizae's picture
drizae
Activity Score 503

Nice campaign! Great stuff for bic

Fail Harder.

jennywhx's picture
jennywhx
Activity Score 1142

yeah it is nice.

http://jennywhx.blogspot.com jwhx:Visionary

diptanshu.roy's picture
diptanshu.roy
Activity Score 18

great stuff

Capitalist's picture
Capitalist
Activity Score 132

I dig this campaign...however there's a campaign which was done for a minty gum, which was along the same thought, i think the pay-off was something like "makes everything sound beautiful" with headlines like "ass-hole", I tried looking for it, maybe Ivan can help on this one...because i saw it here. NB: It's a similar thought, i'm not saying it's a rip-off.

sheetalz's picture
sheetalz
Activity Score 146

Mathias, Wolfgang, Michael, Janke, Daniel ..... Gr8 job guys. i die on this

aj's picture
aj
Activity Score 168

cute!

Guest's picture
Guest

@ Capitalist

Had the same thought. It was Freedent. Saw this in Cannes in 2006 (not sure if it won a lion):

http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

In a way I still find this surprising.

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