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Guest's picture
Guest

@ Capitalist

Had the same thought. It was Freedent. Saw this in Cannes in 2006 (not sure if it won a lion):

http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

In a way I still find this surprising.

drizae's picture
drizae
Activity Score 503

Nice campaign! Great stuff for bic

Fail Harder.

jennywhx's picture
jennywhx
Activity Score 1142

yeah it is nice.

diptanshu.roy's picture
diptanshu.roy
Activity Score 18

great stuff

Capitalist's picture
Capitalist
Activity Score 132

I dig this campaign...however there's a campaign which was done for a minty gum, which was along the same thought, i think the pay-off was something like "makes everything sound beautiful" with headlines like "ass-hole", I tried looking for it, maybe Ivan can help on this one...because i saw it here. NB: It's a similar thought, i'm not saying it's a rip-off.

sheetalz's picture
sheetalz
Activity Score 146

Mathias, Wolfgang, Michael, Janke, Daniel ..... Gr8 job guys. i die on this

aj's picture
aj
Activity Score 168

cute!

Guest's picture
Guest

@ Capitalist

Had the same thought. It was Freedent. Saw this in Cannes in 2006 (not sure if it won a lion):

http://i22.photobucket.com/albums/b319/beanballinc/asshole.jpg

In a way I still find this surprising.

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