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Subway

Agency: 
Published/Aired: 
December 2009
Description: 

Inspired by nature

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Fabrizio Capraro
Copywriter: Max Konig
Account manager: Jorge Pimstein

Comments (9)

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Highest Rated

thenewguy's picture
thenewguy
Activity Score 127

Clearly this clothing is inspired by the mass transit systems of gophers and other burrowing rodents. Oh, and dirt. Now, if I had a chance to wear subterranean-rat fur and dirt, I'd jump on it. Wouldn't you?!

WHAT THE HELL!?!

PS. That pull-over is GAG fugly. Perhaps that's the inspiration for the ad.

pierrelastname's picture
pierrelastname
Activity Score 2869

no no no...

Marlus Lau's picture
Marlus Lau
Activity Score 1808

What???

Wordnerd's picture
Wordnerd
Activity Score 6692

Huh? i see mole tunnels, a subway, read inspired by nature and then there's a pullover???
Whaaat?

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

I kinda dig it

szkwadrat's picture
szkwadrat
Activity Score 210

and?? something is missing

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

5 people DIRECTLY involved with the creative, countless others at the agency, and then the client... and at no point does someone say "Ummmm... maybe the way you explained it, but the public will scratch their heads." Unbelievable.

satrianee's picture
satrianee
Activity Score 3748

here is what i see? These big pictures are the natural origins of the patterns on the pullovers...

Even if I'm right, whyyyy?

everartz's picture
everartz
Activity Score 7609

its not clicking.. whats the visual all about?

| Everartz |

thenewguy's picture
thenewguy
Activity Score 127

Clearly this clothing is inspired by the mass transit systems of gophers and other burrowing rodents. Oh, and dirt. Now, if I had a chance to wear subterranean-rat fur and dirt, I'd jump on it. Wouldn't you?!

WHAT THE HELL!?!

PS. That pull-over is GAG fugly. Perhaps that's the inspiration for the ad.

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