Rockford (RKF): Subway
Inspired by nature
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Fabrizio Capraro
Copywriter: Max Konig
Account manager: Jorge Pimstein
10 Comments
no no no...
What???
Huh? i see mole tunnels, a subway, read inspired by nature and then there's a pullover???
Whaaat?
looks like they want to say something but it's not getting out.
I kinda dig it
and?? something is missing
5 people DIRECTLY involved with the creative, countless others at the agency, and then the client... and at no point does someone say "Ummmm... maybe the way you explained it, but the public will scratch their heads." Unbelievable.
here is what i see? These big pictures are the natural origins of the patterns on the pullovers...
Even if I'm right, whyyyy?
its not clicking.. whats the visual all about?
| Everartz |
Clearly this clothing is inspired by the mass transit systems of gophers and other burrowing rodents. Oh, and dirt. Now, if I had a chance to wear subterranean-rat fur and dirt, I'd jump on it. Wouldn't you?!
WHAT THE HELL!?!
PS. That pull-over is GAG fugly. Perhaps that's the inspiration for the ad.