Rockford (RKF): Subway

Inspired by nature

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Fabrizio Capraro
Copywriter: Max Konig
Account manager: Jorge Pimstein

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9 comments

pierrelastname's picture
pierrelastname
2869 pencils

no no no...

Marlus Lau's picture
Marlus Lau
1806 pencils

What???

Wordnerd's picture
Wordnerd
6662 pencils

Huh? i see mole tunnels, a subway, read inspired by nature and then there's a pullover???
Whaaat?

CrackerJackWorks's picture
CrackerJackWorks
10079 pencils

I kinda dig it

szkwadrat's picture
szkwadrat
210 pencils

and?? something is missing

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

5 people DIRECTLY involved with the creative, countless others at the agency, and then the client... and at no point does someone say "Ummmm... maybe the way you explained it, but the public will scratch their heads." Unbelievable.

satrianee's picture
satrianee
3748 pencils

here is what i see? These big pictures are the natural origins of the patterns on the pullovers...

Even if I'm right, whyyyy?

everartz's picture
everartz
7611 pencils

its not clicking.. whats the visual all about?

| Everartz |

thenewguy's picture
thenewguy
127 pencils

Clearly this clothing is inspired by the mass transit systems of gophers and other burrowing rodents. Oh, and dirt. Now, if I had a chance to wear subterranean-rat fur and dirt, I'd jump on it. Wouldn't you?!

WHAT THE HELL!?!

PS. That pull-over is GAG fugly. Perhaps that's the inspiration for the ad.

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