Rockford (RKF): Organization chart

Inspired by nature

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Fabrizio Capraro
Copywriter: Max Konig
Account manager: Jorge Pimstein

16 comments

pierrelastname's picture
pierrelastname
2869 pencils

boring and no idea behind.

Marlus Lau's picture
Marlus Lau
1808 pencils

Bad.

Malala's picture
Malala
295 pencils

what's the idea

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's a very very far idea. The title reads "Organization chart". Very vague.

First I thought it was some autofocus from a camera.

satrianee's picture
satrianee
3748 pencils

Why do you people do something like this? Did the customer insisted on "go with the logo"?

everartz's picture
everartz
7611 pencils

im totally lost here...

| Everartz |

bad astronaut's picture
bad astronaut
544 pencils

it's Duck Hunt!

morse's picture
morse
16547 pencils

Not clear at all. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

xezadaca's picture
xezadaca
85 pencils

ZZZZZZZ

mycidea's picture
mycidea
90 pencils

went to far.
just show us the beauty and special function of your clothing.

sams's picture
sams
28 pencils

It can be use for a computer network ad

silvi's picture
silvi
4172 pencils

WAKE ME UP

thenewguy's picture
thenewguy
127 pencils

Congrats on getting paid for this!

satrianee's picture
satrianee
3748 pencils

haha.. good one dude.

Bob08's picture
Bob08
749 pencils

?

rolling.stone's picture
rolling.stone
2740 pencils

although i appreciate Y&R work usually, but this series is going above the head

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