Rockford: Indicator, Trees

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RKF Rockford Sportswear Stores

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director / Creative Director: Tony Sarroca
Art Director / Copywriter: Ignacio Besnier
Agency Producer: Constanza Valdes
Account manager: Jorge Pimstein

6 comments

pierrelastname's picture
pierrelastname
2869 pencils

boring.... trying to get cannes with fake ads... that not good.

atb2005's picture
atb2005
13567 pencils

I like it when Prolam, Chile does all those cute illustrations. This campaign, however, is a fail for me personally. I don't see the connection between being in a field (like the one shown here) and wearing sports clothes.

Reality Check's picture
Reality Check
1804 pencils

"I don't see the connection between being in a field (like the one shown here) and wearing sports clothes."

Hey, atb2005,

Presumably, RKF Rockford Sportswear is an outdoor clothing store. (Further evidenced by the duck illustration in the sign-off.) And the visuals in the ads are all outdoors.

Hence the connection.

Hiperion's picture
Hiperion
3138 pencils

a little bit confused...
i dont like it

dollypoppin's picture
dollypoppin
1423 pencils

All 3 look like motor/car ads for me.

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"Nihil sub sole novum"

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