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RKF Rockford Sportswear Stores
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director / Creative Director: Tony Sarroca
Art Director / Copywriter: Ignacio Besnier
Agency Producer: Constanza Valdes
Account manager: Jorge Pimstein
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6 Comments
boring.... trying to get cannes with fake ads... that not good.
I like it when Prolam, Chile does all those cute illustrations. This campaign, however, is a fail for me personally. I don't see the connection between being in a field (like the one shown here) and wearing sports clothes.
"I don't see the connection between being in a field (like the one shown here) and wearing sports clothes."
Hey, atb2005,
Presumably, RKF Rockford Sportswear is an outdoor clothing store. (Further evidenced by the duck illustration in the sign-off.) And the visuals in the ads are all outdoors.
Hence the connection.
close to these :
http://www.coloribus.com/adsarchive/prints/les-echos-newspaper-soft-dr...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
a little bit confused...
i dont like it
All 3 look like motor/car ads for me.
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