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Indicator, Snowy mountain

Agency Network: 
Published/Aired: 
June 2010
Description: 

Print advertisment created by Y&R, Chile for Rockford, within the category: Retail Services.

Improve your life indicators
RKF Rockford Sportswear Stores

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director / Creative Director: Tony Sarroca
Art Director / Copywriter: Ignacio Besnier
Agency Producer: Constanza Valdes
Account manager: Jorge Pimstein

Comments (15)

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Highest Rated

headoffice Communication's picture
headoffice Comm...
Activity Score 196

good for tourist magazine ad.

pierrelastname's picture
pierrelastname
Activity Score 2869

boring.... trying to get cannes with fake ads... that not good.

v0the0kwc's picture
v0the0kwc
Activity Score 141

Indeed a nonsense ad...

TommyO's picture
TommyO
Activity Score 1866

No, no, no. The whole series.

TKoD's picture
TKoD
Activity Score 103

BDDP&FILS for Les Echos several years ago... and the idea was clean.

headoffice Communication's picture
headoffice Comm...
Activity Score 196

good for tourist magazine ad.

Dzsoi's picture
Dzsoi
Activity Score 8532

So simple, so creative, so Cannes! Not.

Shadow Ops's picture
Shadow Ops
Activity Score 148

Wasn't something done like this for timberland? anybody..seek out campaign maybe? In any event..seen it before and done for another outerwear company...whoops.

Let's keep advertising fun

Reality Check's picture
Reality Check
Activity Score 2539

@ Shadow Ops,

You are correct: The Martin Agency, in Richmond, Virginia, did a similar campaign for Timberland that had a bit more life to it.

It was featured in the Communication Arts Advertising Annual. From what year, I can't recall. But it was approximately five years ago.

fabiomarquesf's picture
fabiomarquesf
Activity Score 74

In despite of all the negative critics I think this campaign is awesome.

gbl's picture
gbl
Activity Score 451

I like it too. Well done.

Guest's picture
Guest

Timberland did this campaign, much better, back in the freakin 90's. Come on people, do your homework and push your limits.

prs's picture
prs
Activity Score 210

at first i didn't liked it except the picture, then i watched the whole series and still i don't like it.

Don't follow the herd - be yourself!

dollypoppin's picture
dollypoppin
Activity Score 1423

I don't know, but something's wrong with this.

---------
"Nihil sub sole novum"

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Stock artwork = Stock advert!

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