capywriter's picture
5511 pencils

A band won that prize because they all smoked 100 cigarettes... at once?

wearmysocks's picture
1085 pencils


The concept is obviously showing the after effects of a great live gig. It's a well-known fact that concert goers will light their lighters and hold them above their heads during great performances. This lighter is empty, meaning it was used loads for this reason. It's got nothing at all to do with smoking, unless I'm way off base, which I doubt.

Energizer Bunny arrested, charged with battery.

adrianapr's picture
1238 pencils

i didn't see the empty lighter, i saw just a lighter.
that's confusing, because maybe it's full but the liquid is transparent, you know what i mean?... anyway the icon is ok but it's kinda boring.

Don Draper's picture
Don Draper
144 pencils

I didn't get it until I read wearmysocks comments. I love it! (And I'm not saying that because I'm an avid smoker). Smart, funny, clean and simple. The best of the three.

thri mah dematae's picture
thri mah dematae
28 pencils


Tincho's picture
1093 pencils

Cmon!, I think its really easy to get. Nice One.

juliangray's picture
987 pencils

mmm i dont think this example is strong. because you cant overuse this lighters... the metal thingy on top gets hot and you burn your finger. the ultimate concert ligther has always been zippo.

whitespace's picture
1953 pencils

just hold down the dark plastic part that keeps the gas flowing, no need to touch the metal parts.

Spanky's picture
4899 pencils

if you're going to use rock concert cliches, you should at least present them in a more interesting way. these do nothing for me.

elnietodeNicho's picture
360 pencils

i don't know if nowadays people still use lighters in concerts, i've been in a few in these last months and i haven't seen that anymore, i remember lighters in the Michael Jackson Tour in the 90's.

super calibara's picture
super calibara
176 pencils

Just ignite and things will fall into place.

EGGO's picture
354 pencils

I got it. Really good for the target audience; still I worry if it's too far, but that's just me not knowing how much people know what this is alluding to.

You have to hate advertising in order to truly love it.

hadrianapolis's picture
733 pencils

Forced too much but nice idea

absoluties's picture
504 pencils

Too far fetched

luislandero's picture
8 pencils

i thought the idea was for people to get the message without having to read wearmysocks explanation?

good idea, just needed more on the execution

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