Rock, paper, scissors

August 2006
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I bumped this ad to the front again, because I was sent the full campaign with all four executions. I think the idea comes through stronger when I see all 4 together.

Advertising Agency: TBWA Chiat day, Los Angeles, USA
Creative Director: Jerry Gentile
Associate Creative Director: Doug Mukai, Brett Craig
Art Director: Paul Nguyen
Copywriter: Jason Rappaport
Photography: Markus Wendler
Art Buyer: Lisa Lee

Comments (14)

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Highest Rated

bandar's picture
26 Activity Scores

I think that this idea is one of a kind cuz nobody thought that.... U the reader, you're the one who is holding the paper ...
VERY SMART PEOPLE ... no wonder they are TBWA\


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