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Rock In Rio Lisboa: Guitar, 2
Without nature, rock will be over. For every hour of rock, 70 new trees planted.
Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcello Cruz
Copywriter: Nina Góes
Published: May 2008
Comments
good campaign. Simple but nice!
http://dgdico.com.ar/
Excuse me?!?
Ouch... :)
i think reject_subject's comment should be rejected...
awesome thought...
well for the brains who refuse to understand!
Its the wood part of the guitar that's missing and that's made from trees!
well done guys! :)
thanks for the explanation cos i didn't get it either...
same here, a little hard to get it
The Ad Mad
I think this is a social/environmental project done by Rock In Rio. For each rock festival, they plant trees. Simple and good.
Pianos, flutes and many percussive instruments are made of wood and are used in rock music, yet they chose to do a campaign entirely with electric guitars. One ad would have done the trick. AD: done, CD: done.
www.storytellerscreative.com
What about drums? Helloooo?
Good idea but I agree with strtlrs, 3 electric guitar executions gets a little boring...
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