Rock In Rio Lisboa: Guitar, 2

Without nature, rock will be over. For every hour of rock, 70 new trees planted.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcello Cruz
Copywriter: Nina Góes
Published: May 2008

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8 comments

dico's picture
dico
332 pencils

good campaign. Simple but nice!

reject_subject's picture
reject_subject
209 pencils

Excuse me?!?

copylad's picture
copylad
120 pencils

Ouch... :)

copylad's picture
copylad
120 pencils

i think reject_subject's comment should be rejected...

awesome thought...
well for the brains who refuse to understand!
Its the wood part of the guitar that's missing and that's made from trees!

well done guys! :)

Quink's picture
Quink
234 pencils

thanks for the explanation cos i didn't get it either...

theghoul's picture
theghoul
32 pencils

I think this is a social/environmental project done by Rock In Rio. For each rock festival, they plant trees. Simple and good.

STRTLRS's picture
STRTLRS
1607 pencils

Pianos, flutes and many percussive instruments are made of wood and are used in rock music, yet they chose to do a campaign entirely with electric guitars. One ad would have done the trick. AD: done, CD: done.

www.storytellerscreative.com

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I think, therefore... yeah.

ackattak's picture
ackattak
396 pencils

What about drums? Helloooo?
Good idea but I agree with strtlrs, 3 electric guitar executions gets a little boring...

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