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Guitar, 2

Agency: 
Published/Aired: 
May 2008
Description: 

Without nature, rock will be over. For every hour of rock, 70 new trees planted.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Marcello Cruz
Copywriter: Nina Góes

Comments (8)

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Highest Rated

ackattak's picture
ackattak
Activity Score 396

What about drums? Helloooo?
Good idea but I agree with strtlrs, 3 electric guitar executions gets a little boring...

dico's picture
dico
Activity Score 332

good campaign. Simple but nice!

reject_subject's picture
reject_subject
Activity Score 209

Excuse me?!?

copylad's picture
copylad
Activity Score 121

Ouch... :)

copylad's picture
copylad
Activity Score 121

i think reject_subject's comment should be rejected...

awesome thought...
well for the brains who refuse to understand!
Its the wood part of the guitar that's missing and that's made from trees!

well done guys! :)

Quink's picture
Quink
Activity Score 234

thanks for the explanation cos i didn't get it either...

theghoul's picture
theghoul
Activity Score 32

I think this is a social/environmental project done by Rock In Rio. For each rock festival, they plant trees. Simple and good.

STRTLRS's picture
STRTLRS
Activity Score 1601

Pianos, flutes and many percussive instruments are made of wood and are used in rock music, yet they chose to do a campaign entirely with electric guitars. One ad would have done the trick. AD: done, CD: done.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

ackattak's picture
ackattak
Activity Score 396

What about drums? Helloooo?
Good idea but I agree with strtlrs, 3 electric guitar executions gets a little boring...

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