Robin Wood: Felled Tree

Every second tree is killed to produce paper. Every single donation saves: www.robinwood.de/spenden

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Executive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Christopher Jones
Copywriter: Kathrin Schaller
Photographer: Bernd Ebsen
Published: January 2012

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23 comments

gadgets's picture
gadgets
1063 pencils

I like it.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good. I like. Good copy

PECopy's picture
PECopy
10 pencils

good copy

Bose.

stevel's picture
stevel
423 pencils

uuuuuuuuuuummmm how?

Olafski001's picture
Olafski001
1195 pencils

Robin Wood hahaha love that!
ad is good too

sadikin's picture
sadikin
22 pencils

Nice idea

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Commendable

simonds08's picture
simonds08
598 pencils

"is it every second tree" or "every second a tree"?

Johnson.A's picture
Johnson.A
43 pencils

to me seems "every second" as in "1 in 2 trees"

ratschkathi's picture
ratschkathi
3 pencils

it is every 2nd tree

Hadrons's picture
Hadrons
5743 pencils

Edit: Temple is right. as well as Sirvan.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Bill Me Now's picture
Bill Me Now
164 pencils

And I'm assuming this would be printed on recycled paper then?

dean viii's picture
dean viii
1676 pencils

ugh

kpratt's picture
kpratt
11 pencils

Fantastic AD. Copy works well.

vlads's picture
vlads
539 pencils

sutil

Caffeinated Drunk's picture
Caffeinated Drunk
12 pencils

I love it.

kleenex's picture
kleenex
27230 pencils

love it.

artyduran's picture
artyduran
1363 pencils

And they used paper to prove it!

NicoCiego's picture
NicoCiego
1035 pencils

oh, that's brilliant!

Mo G's picture
Mo G
6 pencils

Good work, good copy!

Temple's picture
Temple
9621 pencils

Paper comes from renewable sources. This ad perpetuates a myth.

sirvan's picture
sirvan
29870 pencils

This is idiotic. There are these things called TREE FARMS, and that's where we get our paper.

This ad is incredibly uninformed. To say the least.

EDIT: what Temple said, too.

+++

"I love some things, and don't love some other things."

Roger Keynes's picture
Roger Keynes
5498 pencils

Paper equals tree doesn't equal emotional response to donate.

Will Think for Salary

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