Robert Harris Coffee Roasters: Neighbours Expecting a Wave

Every break should be inspirational.

Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Director: James Mok
Art Directors: Mike Wilson
Copywriters: Mike Wilson, Matt Simpkins
Illustrator: Good Cop, The Craft Shop

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9 comments

Gualcor's picture
Gualcor
972 pencils

NOT IN THE MOOD TO READ...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

no need to read the whole ad to understand the idea
like it

Guest's picture
Guest

Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,

Robert Harris coffee.

Fail.

Guest's picture
Guest

I've seen this stuff in a few 'creative' magazines. The article said that it's picked up a whole bunch of awards, including a gold for copywriting.

Guest's picture
Guest

are you guys kidding? forgettable fail enormaton.

Guest's picture
Guest

The award judges seem to like it.

Guest's picture
Guest

Long copy? Who does that anymore? At least it's well written.

Guest's picture
Guest

Not a big idea. but a well crafted one.

jeann's picture
jeann
107 pencils

An interesting medium.
but I don't think there is a need to a coffee nappie with that whole chunk of "essay".
probably something short and sweet, plus a little doodle here and there would bring out the "inspirational" idea out well.
looking at that whole chunk doesn't make me feel inspired. but nice try! (:

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