Robert Harris Coffee Roasters: Neighbours Expecting a Wave

NOT IN THE MOOD TO READ...

no need to read the whole ad to understand the idea
like it

Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah,

Robert Harris coffee.

Fail.

I've seen this stuff in a few 'creative' magazines. The article said that it's picked up a whole bunch of awards, including a gold for copywriting.

are you guys kidding? forgettable fail enormaton.

The award judges seem to like it.

Long copy? Who does that anymore? At least it's well written.

Not a big idea. but a well crafted one.

An interesting medium.
but I don't think there is a need to a coffee nappie with that whole chunk of "essay".
probably something short and sweet, plus a little doodle here and there would bring out the "inspirational" idea out well.
looking at that whole chunk doesn't make me feel inspired. but nice try! (: