Road Security: Green Monster
With a mix of speed, alcohol, marijuana and fatigue, even your close friends are not themselves on the road.
Advertising Agency: Lowe Strateus, Paris, France
Creative Director: Vincent Behaeghel
Art Director: Olivier Minet
Copywriter: Maxime Landsheere
Illustrator: Bernard Bittler
Photographer: Adolfo Fiori
Published: April 2007


11 Comments
Talk about being litteral. Je suis ennuyer!
And photoshoppish.
Interesante dijo mi dupla, a mí también me gusta pero el arte podría estar mejor
i wish i had friends like that. we could get into any club. oh, and the booty we'd get, oh my.
LOL. Just take the mix described above and you will have such friends. :)
quiero fumar de esa!!!
i really like it, very different.
looks like this party animal stripped down at the club. always hated it when my mate did that
And your mother forbids you from playing with me!
(your friend sounds like a hoot! my brother's friends used to play "1-2-3 naked!" now that was fun!)
....its not persuasive at alll in fact i want to get high tonight and get like that monster...
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There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.
With a mix of all that shit, you will need your more than a friend to get your arse bailed, I'm afraid.
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1. emotion + insight + category break = ad
2. Fresh strategy + vivid execution = award
3. Idea + Co-opting culture = Brand momentum
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