Road Safety Trust: Distracted Brains, Girl

Distracted brains drive dangerously. Stay focused.
Road Safety Trust

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Art Director: Sarah Jackson
Copywriter: Jon Pickersgill
Agency Producer: Marty Gray
Account Service: Ali Bartleet
Illustrator: Jo Tronc
Animator: Watermark Ltd
Film Production: The Picture House
Post Production: Aaron Hilton

3 comments

robinstam's picture
robinstam
215 pencils

Here's the same concept with better execution:
http://adsoftheworld.com/media/print/mercedes_benz_heels

atb2005's picture
atb2005
13567 pencils

You are nuts.

Billoughsby's picture
Billoughsby
5091 pencils

Series-wide, the scary thing is how true to the sensory process of the average driver this scattered mess may be. A rare level of frankness and insight in advertising; Art.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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