Road safety Program for State Auto Inspection: The Count

Life counts for much. Slow down.

Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko
Published: January 2011

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17 comments

2256 pencils

tirthomitroTuesday, March 8, 2011 - 02:12

had this idea in head for a long time. but didn't really know what to write...

they showed me a picture & i laughed
dignity has never been photographed

7627 pencils

everartzTuesday, March 8, 2011 - 03:50

so, ukrainians are the next formula 1 racers?

| Everartz |

698 pencils

rurorjurorTuesday, March 8, 2011 - 06:59

They are already, believe me. Sad, that most of speeders on the streets are people from the government or their relatives...

http://coroflot.com/flashback62

1723 pencils

dadadaTuesday, March 8, 2011 - 05:22

nice idea

Everybody is creative, be yourself.

90 pencils

celiniTuesday, March 8, 2011 - 05:42

Sinceramente, como escriban eso en la calzada y los coches se entretengan en leerlo, se cargan un par de peatones más.

En fin, la idea no está mal. Está bien realizada pero espero que a nadie se le ocurra llevarla a cabo.

http://www.illapublicitat.com

494 pencils

VingyTuesday, March 8, 2011 - 11:16

Ehmm es un Print, no es de ambiente

44 pencils

DavirusThursday, March 24, 2011 - 03:15

Me preocupa la calidad mental que tienes si realmente pensaste que se hiba a ejecutar de esa manera.

[ ❤ ] www.davirus.mx

67 pencils

martoisTuesday, March 8, 2011 - 06:44

Great concept, I think copy could work a little harder or be distilled down to 'Life Counts, Slow Down!'

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

3068 pencils

miko1ajTuesday, March 8, 2011 - 07:04

great. nothing to add.

http://www.mixcloud.com/miko1aj/

7977 pencils

CrackerJackWorksTuesday, March 8, 2011 - 09:39

good job.

www.crackerjackworks.com

666 pencils

andyStockTuesday, March 8, 2011 - 10:07

Yeah this is OK. Nothing spectacular, but solid.

15900 pencils

kleenexTuesday, March 8, 2011 - 13:53

Love the idea.

823 pencils

mr.xTuesday, March 8, 2011 - 15:40

Just when I thought that all the ideas for this subject had been used. Nicely done with the copy.

95 pencils

chaddy velascoWednesday, March 9, 2011 - 22:01

this one is great. love it!

102 pencils

AndilFriday, March 11, 2011 - 11:49

Love the idea, works really well. Made me stop and think.

41 pencils

willrustFriday, March 18, 2011 - 08:19

Agree with Martois, copy not cutting it currently. Otherwise it's a pretty tired avenue (no pun intended).

5 pencils

dbaikTuesday, October 4, 2011 - 09:27

nice job. emotionally.

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