Road safety Program for State Auto Inspection: The Count

Life counts for much. Slow down.

Life counts for much. Slow down. Crossed zebra lines keep their cruel account. This ad works for both divers and pedestrians: drivers will count their days in prison, while pedestrians will have to be more careful near the roads -- in this case they will not add up to the death count as well.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director / Copywriter / Illustrator: Dima Tsapko
Published: January 2011

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17 comments

tirthomitro's picture
tirthomitro
2718 pencils

had this idea in head for a long time. but didn't really know what to write...

they showed me a picture & i laughed
dignity has never been photographed

everartz's picture
everartz
7603 pencils

so, ukrainians are the next formula 1 racers?

| Everartz |

rurorjuror's picture
rurorjuror
733 pencils

They are already, believe me. Sad, that most of speeders on the streets are people from the government or their relatives...

dadada's picture
dadada
1719 pencils

nice idea

Everybody is creative, be yourself.

celini's picture
celini
90 pencils

Sinceramente, como escriban eso en la calzada y los coches se entretengan en leerlo, se cargan un par de peatones más.

En fin, la idea no está mal. Está bien realizada pero espero que a nadie se le ocurra llevarla a cabo.

Vingy's picture
Vingy
474 pencils

Ehmm es un Print, no es de ambiente

Davirus's picture
Davirus
44 pencils

Me preocupa la calidad mental que tienes si realmente pensaste que se hiba a ejecutar de esa manera.

martois's picture
martois
67 pencils

Great concept, I think copy could work a little harder or be distilled down to 'Life Counts, Slow Down!'

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miko1aj's picture
miko1aj
3097 pencils

great. nothing to add.

andyStock's picture
andyStock
666 pencils

Yeah this is OK. Nothing spectacular, but solid.

kleenex's picture
kleenex
25210 pencils

Love the idea.

mr.x's picture
mr.x
952 pencils

Just when I thought that all the ideas for this subject had been used. Nicely done with the copy.

chaddy velasco's picture
chaddy velasco
95 pencils

this one is great. love it!

Andil's picture
Andil
102 pencils

Love the idea, works really well. Made me stop and think.

willrust's picture
willrust
40 pencils

Agree with Martois, copy not cutting it currently. Otherwise it's a pretty tired avenue (no pun intended).

dbaik's picture
dbaik
5 pencils

nice job. emotionally.

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