Road Safety Authority Ireland: Steering Wheel

You can't do two things at once.
Your mobile makes you four time more likes to crash.

Advertising Agency: BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Catherine Lennon
Copywriter: Dillon Elliott


tazyboy's picture
777 pencils

Art direction good

Milan Solanki's picture
Milan Solanki
988 pencils

There seems to be a typo. It should be ‘your mobile makes you four times more likely to crash’

Bryn J-W's picture
Bryn J-W
57 pencils

Is it a deliberate play on facebook likes?

Grrrr's picture
1963 pencils


olimurugavel's picture
72 pencils

If added a road image with people going across it... could have been more convincing!

Oli Murugavel
I love any and all situations where you celebrate creativity

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