Road Safe Hawkes Bay: Volksubishi

Available for careless drivers, at all intersections.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Damon O'Leary
Senior Copywriter: Ben Pegler
Creative Group Head / Art Director: Darran Wong Kam
Retoucher: Dan Spataru
Typographer: Chris Leskovsek
Account manager: Ben Hopkinson
Published: August 2011

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21 comments

Flurb's picture
Flurb
247 pencils

Sure, that's a similar idea, but I prefer this latest iteration. It's smart and the art is visually stunning. For me, this is one of those "I wish I came up that" concepts.

atb2005's picture
atb2005
13567 pencils

It''s not a "similar" idea. It is the same idea. Though the new execution is better, it's still a rip off, concept wise.

Flurb's picture
Flurb
247 pencils

In the words of Jean-Luc Godard, "It's not where you take things from--it's where you take them to."

arthor's picture
arthor
515 pencils

needs more floor refelction

morse's picture
morse
15028 pencils

Strong campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture
Troll
607 pencils

I like it.

Insidetheeyes's picture
Insidetheeyes
564 pencils

Yes, I think it's better than the first one with the same concept...a great visual.

thedesignaddict's picture
thedesignaddict
5329 pencils

If you're going to rip something off, you better make it better than the original. They did.

Glut's picture
Glut
3947 pencils

excellent, very clever and strong

kleenex's picture
kleenex
25592 pencils

Great concept.

That One Guy's picture
That One Guy
266 pencils

The line of copy helps tie the concept together. I like it. I think the art direction could be massaged a little more, but overall, good job doods.

artyduran's picture
artyduran
1356 pencils

Far better executed than the illustrated prints. Might be a ripoff, but very well done.

Roger Keynes's picture
Roger Keynes
5497 pencils

Fentestuc ;)

Will Think for Salary

CACAHD's picture
CACAHD
1701 pencils

great concept, but the AD... not so sure

chouette's picture
chouette
69 pencils

Neat. Funny.

vagdz's picture
vagdz
245 pencils

Easy to get. I like itvery much.

markitomesquita's picture
markitomesquita
31 pencils

perfect concept in a poor execution...
good for a rough layout.

neztor's picture
neztor
38 pencils

Not a fan of using brands or mixing them together, but this one works smooth. Besides the it has a strong concept and good copy.

Manoma's picture
Manoma
1093 pencils

I have a doubt...Superb... or perfect ?

AlexM's picture
AlexM
131 pencils

You cannot copyright ideas for a reason. The execution is what matters. And this one has great execution.

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