Road Safe Hawkes Bay: Volksubishi

Available for careless drivers, at all intersections.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Damon O'Leary
Senior Copywriter: Ben Pegler
Creative Group Head / Art Director: Darran Wong Kam
Retoucher: Dan Spataru
Typographer: Chris Leskovsek
Account manager: Ben Hopkinson
Published: August 2011

21 comments

Flurb's picture
Flurb
255 pencils

Sure, that's a similar idea, but I prefer this latest iteration. It's smart and the art is visually stunning. For me, this is one of those "I wish I came up that" concepts.

atb2005's picture
atb2005
13567 pencils

It''s not a "similar" idea. It is the same idea. Though the new execution is better, it's still a rip off, concept wise.

Flurb's picture
Flurb
255 pencils

In the words of Jean-Luc Godard, "It's not where you take things from--it's where you take them to."

arthor's picture
arthor
515 pencils

needs more floor refelction

morse's picture
morse
16466 pencils

Strong campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture
Troll
618 pencils

I like it.

Paolo Buatti's picture
Paolo Buatti
734 pencils

Yes, I think it's better than the first one with the same concept...a great visual.

thedesignaddict's picture
thedesignaddict
5393 pencils

If you're going to rip something off, you better make it better than the original. They did.

Glut's picture
Glut
3947 pencils

excellent, very clever and strong

kleenex's picture
kleenex
32964 pencils

Great concept.

That One Guy's picture
That One Guy
266 pencils

The line of copy helps tie the concept together. I like it. I think the art direction could be massaged a little more, but overall, good job doods.

artyduran's picture
artyduran
1363 pencils

Far better executed than the illustrated prints. Might be a ripoff, but very well done.

Roger Keynes's picture
Roger Keynes
5498 pencils

Fentestuc ;)

Will Think for Salary

CACAHD's picture
CACAHD
2017 pencils

great concept, but the AD... not so sure

chouette's picture
chouette
69 pencils

Neat. Funny.

vagdz's picture
vagdz
255 pencils

Easy to get. I like itvery much.

markitomesquita's picture
markitomesquita
31 pencils

perfect concept in a poor execution...
good for a rough layout.

neztor's picture
neztor
42 pencils

Not a fan of using brands or mixing them together, but this one works smooth. Besides the it has a strong concept and good copy.

Manoma's picture
Manoma
1093 pencils

I have a doubt...Superb... or perfect ?

AlexM's picture
AlexM
131 pencils

You cannot copyright ideas for a reason. The execution is what matters. And this one has great execution.

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