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Comments (20)

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Highest Rated

act's picture
act
Activity Score 535

it is a try-ing-too-hard ad.

bknowlden's picture
bknowlden
Activity Score 3647

I don't really like it. And the dude taking a wiz is distrating...

sloppy4's picture
sloppy4
Activity Score 1494

someone help me out here. how is it that just about every ad from france is in english? unless they're all translated for global usage...or for this site.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Man, they translate the ads to put on sites like this and awards.
Don't forget: French people hates english.

Dick Huges's picture
Dick Huges
Activity Score 937

French ads are all the same. A lame idea with a amazing photo treatment. Small pack shot in the low right corner and a tagline that took the copywriter 2 minutes to write.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

this is just too far fetched. it doesn't have that VW flair. what happened?

Ag's picture
Ag
Activity Score 305

Good idea. Horrible copy.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

whats wid that policeman peeing on the left!!!? to inject realism...bull!

~ old habits die hard, older ones never do ~

Justin's picture
Justin
Activity Score 176

what happened to the good old days of brilliant vw advertsing?

popdistortion's picture
popdistortion
Activity Score 1592

The Touareg. Now pimped with hydraulics so it can just jump over obstacles. Wtf?

HV's picture
HV
Activity Score 212

I think this is pretty damm good!

Have Heart's picture
Have Heart
Activity Score 922

Oh my good, what's wrong with you guys?! This ad says that the Touareg would easily run over a normal police-car. It's a hyperbole that says "this car is gigantic". Maybe the peeing cop is a hint too much (I don't think so), but altogether it's a funny idea and everyone will get the point - that's all an ad should achieve.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

there is nothing wrong with us. we have opinions just like you.
this "hyperbole" isn't saying anything about the touareg being gigantic. it's supposed to tell us about the ground clearance. which is 11.8" with the air suspension, without air suspension it is 9.3, wich is nice and impressive.
putting one cop car on top of another is far fetched and ridiculous looking in my opinion and doesn't really apply to ground clearance. yes you have height, but come on, 11.8" isn't so high that it will clear these cars.
if anything, to me, it says that the touareg can plow through these cop cars.

Have Heart's picture
Have Heart
Activity Score 922

Never heard of monster-trucks running over cars???!

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Yes, I have heard of monster-trucks. The touareg does not compare to a monster truck, the set up doesn't remind me at all of any monster truck show I've had the pleasure of watching.
the clearance on a monster truck is way way way higher than the touareg.

Have Heart's picture
Have Heart
Activity Score 922

You just don't get it... The ad compares the Touareg to a gigantic car (like a monster-truck) - for sure that's not exactly realistic, but that's why people call it a hyperbole.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

hy·per·bo·le [hahy-pur-buh-lee] Pronunciation Key - Show IPA Pronunciation
–noun Rhetoric.
1. obvious and intentional exaggeration.
2. an extravagant statement or figure of speech not intended to be taken literally, as “to wait an eternity.”

this word, is thrown around alot on these boards. just because it's hyperbole, doesn't mean it's any good.
i do get it. i don't like it.

ming the merciless's picture
ming the merciless
Activity Score 190

Yeah I kinda like it. Reckon the guy peeing is funny too - makes me a bit sad people don't see the funny side to this ad. Way better than a whole bunch of crappy car ads you see around that's for sure.

Trevor's picture
Trevor
Activity Score 4

I agree with you. Cool ad!

Manu's picture
Manu
Activity Score 16

I agree, it is a good Ad, we dont have to talk shit about every Ad is posted over here, is good to make comments about the details, but nobody take the time as we do (ADVERTISING PEOPLE) to make such critics about the ideas. I think is is a good Idea and good art direction too.

act's picture
act
Activity Score 535

it is a try-ing-too-hard ad.

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