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Published/Aired: 
February 2013
Description: 

Before Al Nakheel Station
After Sharaf DG Station
Using the public transport regularly gives you a 20-min physical activity, and that's all you need to stay in shape for the rest of your life.
Switch to a healthier lifestyle and become the biggest mover.

Advertising Agency: Livingroom, UAE
Creative Director: Mansoor Bhatti
Art Directors: Cynthia Wong, Toby Gomez
Senior Copywriter: Umer Razzak
Senior Art Director: Nisreen Shahin

Comments (8)

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Highest Rated

raynold's picture
raynold
Activity Score 336

boring

morse's picture
morse
Activity Score 17364

Good argument.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

alausa's picture
alausa
Activity Score 1420

Yup, a valid one.

ankitadv's picture
ankitadv
Activity Score 818

good

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Huh, how does using public transport give you physical activity?

cvchitale's picture
cvchitale
Activity Score 1418

it does...u have to cross bridges...change platforms...take a walk towards either the destination or the cab stand which will lead u there...hmph...

kleenex's picture
kleenex
Activity Score 43434

Nice idea, but I highly doubt this is going to get people to change how they look.

sparkplug's picture
sparkplug
Activity Score 87

seriously??? The CD is a jackass, and needs a foot in his back pocket!

raynold's picture
raynold
Activity Score 336

boring

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