9 comments

Spanky's picture
Spanky
4899 pencils

what's going on with mullen? again, the lines are flat and they're using late 90s art direction. this looks like the old fishing campaign done by core.

Made Of Ideas's picture
Made Of Ideas
100 pencils

It reminds me of the Utah Office of Tourism ads
http://adsoftheworld.com/media/print/utah_office_of_tourism_paria_canyon

ziriguidum's picture
ziriguidum
78 pencils

Weak!
Poor art drection!

justpassingby's picture
justpassingby
1368 pencils

Typical american headlines that i personally hate but lets not forget these ads are targeting american middle aged fisherman, not young trendy creative punks such as yourselves.
These guys arent into subtle lateral award winning ads, this is what they want to see and it works.

Vicky's picture
Vicky
375 pencils

Well, im a young trendy creative punk into subtle lateral award winning ads, but also the ad made me want to be an american middle aged fisherman to buy the product...so... what should I do know?!

justpassingby's picture
justpassingby
1368 pencils

You are a male and your name is Vicky no wonder youre confused

Beatboxer's picture
Beatboxer
1519 pencils

LLLLLOOOOOOOOOOLLLLLLLLLLLL. No further comments.

gibshellenberger's picture
gibshellenberger
157 pencils

i agree, i wouldn't post this stuff if i were mullen...maybe their p.r. dept. is down.
—fisherwoman

credosian's picture
credosian
273 pencils

Hate to disagree. but i LOVE the ART DIRECTION.
Its very rigidy fish-folk stuff.
I like it mate.
keep it up :)

Be awesome :)

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