RJ Rockers Brewery: Blood
Advertising Agency: Vim Ideas, Columbia, USA
Creative Director / Copywriter: Jason Corbin
Art Director: Allison Corbin
Photographer & Retouching: Jay Quantz Jr.
Published: May 2009
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5 Comments
Ha ha...nice headline. Just the right attitude...
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I think; therefore I am
These lines are pretty sad, if you're not gonna say anything about the product you better come with a lot more funny or attitude than these (See the stuff Doug Adkins wrote Bards Beer for a perfect example). Sorry, but these ads are not very good.
Does that mean also a lot of their blood is in the beer? Wait, I'm confused... I don' tlike this one; don't want drunken bloody guys brewing beer. Seems unsanitary and dangerous. As for the layout and typography; typical beer stuff. Could just as easily be an ad for Budweiser.
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This means that RJ's brewers are getting sozzled and adding god knows what to substitute beer. An attempt at being funny and candid gone wrong. Another brilliant example would be Neil French for XO Beer. Now that is pure genius, unlike drunken brewers!
the lines are not good enough to justify a headline driven campaign.