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Published/Aired: 
October 2009
Description: 

Print advertisment created by Y&R, United States for River North Dance Company, within the category: Recreation, Leisure.

Built by River North Dance Company.

Advertising Agency: Y&R Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director: Sonya Grewal
Copywriter: Michelle Nam
Art Director: Gabo Curiel
Photographer: Erika Dufour
Illustrator: Alex Gross
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty

Comments (12)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3935

Ya, the art is nice but it lost all the supposed elegance of dancing.

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Reality Check's picture
Reality Check
Activity Score 2539

A visually arresting campaign but there's no sense that there's any real passion.

Prof's picture
Prof
Activity Score 1449

reminds me of the ones for the zurich orchestra. they won at cannes this year.

Quite really.

Guest's picture
Guest

Agree. is the same

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice art.

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silvi's picture
silvi
Activity Score 4172

Beautiful photo. Interesting concept.

Guest's picture
Guest

Dark and a bit unnerving, but somehow beautiful. To me, each ad looks like a work of art. I love the contrast of the human body - the skin, the muscles - with the pencil drawings. The drawings remind me of Escher, and also of those old Soviet workers' posters .. and that's such an unexpected combination: the factory worker often perceived as chained to his job of repetitive, mundane, plodding .. versus the freedom and personal expression of a dancer. It's such an interesting campaign in that it is so thought provoking (for me, anyway!) But I do wonder what exactly it does for the client .. what was the intended reaction?

Guest's picture
Guest

Not sure about it but it is interesting.

Guest's picture
Guest

I don't feel the essence of dancing as well as the body dynamism. Might work better for an orthopedic hospital ad.

adabortion's picture
adabortion
Activity Score 615

This one can work better for an orthopedic hospital ad.

ace85le's picture
ace85le
Activity Score 3935

Ya, the art is nice but it lost all the supposed elegance of dancing.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ace85le's picture
ace85le
Activity Score 3935

Ya, the art is nice but it lost all the supposed elegance of dancing.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pwucel's picture
pwucel
Activity Score 158

There are two focus, act and image like cancer inside the body. Can not see the main message! Layout, you got the score.

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