Advertisement

Pool

Agency: 
Published/Aired: 
June 2010
17661
Description: 

Print advertisment created by Gaudelli MCW, Mexico for RIU, within the category: Transport.

5 destinations that share one pool: the Caribbean

Advertising Agency: Gaudelli MCW, Ciudad de México, Mexico
Creative Directors: Alejandro Herrejón, David Carriola
Art Director: Alejandro Herrejón
Copywriter: David Carriola
Designer: Israel Muñoz

Comments (25)

Log in or register to post comments
New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Nice idea.

Bianconiglio's picture
Bianconiglio
Activity Score 406

Nice idea. But I am not sure about using the word "pool"... it seems to be a little obvious. But I am not sure.

morse's picture
morse
Activity Score 17867

Nice idea, the typography could be better.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
Activity Score 29860

Totally agree. Great idea. Decent line. Sub-par Art Direction.

Shame.

+++

"I love some things, and don't love some other things."

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lovely header - but indeed "pool" is not such a great word. But it makes you think about it more than the normal holiday ads.

Guest's picture
Guest

photoshop looks a bit dodgy

Guest's picture
Guest

esta bien padre!!!

Guest's picture
Guest

i love it!!!!

Guest's picture
Guest

Great idea!

Guest's picture
Guest

Excelente!!!

Guest's picture
Guest

excelent idea!!! just have to say that i love it!!

Guest's picture
Guest

Increible!!!

Guest's picture
Guest

buen idea :)

Cheerriiee's picture
Cheerriiee
Activity Score 952

I like the copy but the art, has a lot of work left to do.

Guest's picture
Guest

ok, buena idea, bien por la agencia :)

Guest's picture
Guest

This is getting a much higher score than I'd expect. Good idea, not great. Art direction seems pretty lousy, and I'd put a period after that tag line.

Guest's picture
Guest

Decent idea but seams so dated. Reminds me of 80s and 90s visual synthesis. Come on guys, we can do better.

Guest's picture
Guest

It is so obvious that the repeated comments posted with the high score were done by the same people.
The proportions in the ad are not quite there yet. The art direction... not so much, though the line is nice.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Like.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

DONE for new brunswick tourism....

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Got a question about the meaning: who wants to go to an exclusive destination and share a pool?

Even though this is playing on the snob-dollar idea that sharing is not acceptable, I don't think it plays hard enough. Can't really comment on the art direction, but I'd expect to see the ladder a bit more, and possibly some steps.

davidcarriola's picture
davidcarriola
Activity Score 3

"Share" like a meaning it's because RIU doesn't sell destinations at all, sell Hotels vacation, so the idea it's to communicate that RIU is in 5 different destinations at the Caribbean, and the Pool is the link. It's like to say: 5 destinations that share something in common, RIU.

Guest's picture
Guest

Simple and nice...

Sdb's picture
Sdb
Activity Score 1362

Mind blowing!

shah wali jan's picture
shah wali jan
Activity Score 257

Nice idea.

Featured Content

Latest Collections

Advertisement