Ritual Magazine: Dark Kids, Twins

The ghoulish and gloomy story of Melissa and Mircalla, who never had the chance of being sisters.
The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah

12 comments

ReDorkulator's picture
ReDorkulator
58 pencils

Dark. Fun.

morse's picture
morse
16265 pencils

Great photos in this campaign. Cool logo too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

robbierae's picture
robbierae
84 pencils

Can't help but think this is the best brief ever. Beautiful but tame.

atb2005's picture
atb2005
13567 pencils

It's not magazine of, but magazine for. Love the dark ghoulish look of this campaign; it definitely gives you the heebie jeebies. I can only imagine what the magazine itself looks like.

Hibon's picture
Hibon
3731 pencils

great picture and logo... nice ad.

Simple ideas are the best !

Brain-Art's picture
Brain-Art
1101 pencils

The best one

sloppy4's picture
sloppy4
1496 pencils

i dunno. as far as dark goes, this is pretty disney.
and the logo technique with a cross has been done to death. video games, goth bands, etc etc.

silversurfer's picture
silversurfer
53 pencils

Really nice campaign. This is surprisingly different. Very tasteful way of doing dark without going too far. Nice.

Geimima's picture
Geimima
815 pencils

love it

life is a playground

tytpol's picture
tytpol
776 pencils

Cosa succede con la pubblicità italiana?

sintra's picture
sintra
699 pencils

Nice AD

IRONWORKS's picture
IRONWORKS
222 pencils

The best of all 3! Well done!!

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