Dark Kids, Bat

April 2010

The bizarre case of Vladimir, who waketh up midnight.
The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah

Comments (5)

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Highest Rated

IRONWORKS's picture
Activity Score 222

Agree with atb2005.

Blashyrkh's picture
Activity Score 32882

Being a gothic/doom/death/black/heavy/@#$! metal listener never thought this genres could have a relation with children of this age.
It's a bizarre approach but it also gives the idea people who makes this music are sick from the birth. A bit scary than bizarre though. Especially the "twins", I thought it was a kinda campaign for stillbirth without reading the bottom copy.
Execution is nice.

shitmonk's picture
Activity Score 465

it's like a serial killers childhood, all three are very nice photographs, i like this children and darkness theme, i get curious about the magazines content, so it works :)

morse's picture
Activity Score 17508

The innocence of children gives the whole theme more contrast.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
Activity Score 13557

I like that they used children since they are most innocent, and the idea here is that innocent looking people can have a "dark side", which is very true. I don't think this has anything to do with being "sick from the birth". Great campaign!

IRONWORKS's picture
Activity Score 222

Agree with atb2005.