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Published/Aired: 
July 2009
Description: 

Illustrator: MDI Digital Ltd.
Other additional credits:

The best thing to happen to fresh ingredients

Advertising Agency: Euro RSCG Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Philipp Lengyel
Copywriter: Wolfgang Bark
Executive Creative Director: Frank Bodin

Comments (19)

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Highest Rated

dinesh shivhare's picture
dinesh shivhare
Activity Score 8

good art.

Guest's picture
Guest

The One Show is going to be thin this year with the new LAW.
If an ad is produced, and a client runs it once. Is it not real?

Expect to see the same clients as always.

Expect to see the same 3 agencies.

Guest's picture
Guest

This is a fake.

Blashyrkh's picture
Blashyrkh
Activity Score 32882

+1. I never seen onions so happy to die. :p

HateOnDave's picture
HateOnDave
Activity Score 50

the visuals are great, but this idea is better suited for a brand of kitchen-wares, not a restaurant

---
www.hateondave.com

Guest's picture
Guest

I like the visual, it's realy cute, but I personally would'nt get in line to get chopped !

sneakyhands's picture
sneakyhands
Activity Score 1857

i love the twisted smiles, but the kitchen is too martha stewart for me. when i think of a restaurant kitchen, it's white walls, stainless steel and chaos -- probably the equivalent of an alien spaceship abducting ingredients.

everartz's picture
everartz
Activity Score 7609

lovely artwork.. really :)

| Everartz |

firebug's picture
firebug
Activity Score 1113

hmmmm!!!!!!

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Bonito

Chief Creative Director Nexus BBDO

Guest's picture
Guest

hahaha..

rolling.stone's picture
rolling.stone
Activity Score 2741

good art

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

joelapompe's picture
joelapompe
Activity Score 3830

reminds me the chocolate Cadbury Eggs suicides films...

Guest's picture
Guest

great thought. great art direction. great ad.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Flawed idea to begin with. So it's not surprising that visual and copy contradict each other.

Guest's picture
Guest

Suicidal tendencies... sorry, didn't work

Guest's picture
Guest

The different expressions on their faces are priceless! And I agree, the campaign is better suited for a kitchenware brand.

sidzei's picture
sidzei
Activity Score 23

great! hahaah

CopyRight's picture
CopyRight
Activity Score 713

perfecto

dinesh shivhare's picture
dinesh shivhare
Activity Score 8

good art.

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