Risk: The leaning tower of Giza

One roll can change everything.

Advertising School: Miami Ad School, San Francisco, USA
Instructor: Gilberto Enrique Muiños
Art Director: Benjamin Pang
Copywriter: Andy Truong

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11 comments

mmackinven's picture
mmackinven
1602 pencils

What is 'Risk'?

No idea what they're advertising.

ivan's picture
ivan

It's a board game where you take over parts of the world.

Ivan Raszl, admin of AotW

mmackinven's picture
mmackinven
1602 pencils

Thanks Ivan, haven't heard of that game before :)

ZeSheep's picture
ZeSheep
174 pencils

Yeah does not much about the product. maybe will make sense where the game is known

everartz's picture
everartz
7613 pencils

very bad...

| Everartz |

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no

Hadrons's picture
Hadrons
5743 pencils

Extremely repulsive.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bate_palmas's picture
bate_palmas
1479 pencils

Yes, but even if you do own Egypt and Italy in Risk, the object of the game is not to impose one culture upon another, or try mix cultures, or anything like that.

A noble effort, but I just don't think you've thought this one through enough.

vlads's picture
vlads
539 pencils

too bad. forced too much.

alaaelalfi's picture
alaaelalfi
40 pencils

Hahahaha.. This too bad ... Old .. Very old

JJacob's picture
JJacob
3 pencils

Wow a lot of hate but not a lot of constructive criticism. I'm assuming everyone on here won a titanium lion for every piece of student work.

Here's what I'd say.
Move the logo or increase it so it's more prominent to the headline. The tag is good but I didn't see that this was for Risk when I first looked at the ad. My eye was drawn to the headline and once it goes to the bottom of an ad it doesn't generally come back up.

Risk is about WWII so the idea of moving landmarks doesn't really work. Maybe show famous landmarks after Germany took them over: Example Statue of Liberty with Visit the marvelous Statue ze triumph zich fuher. (Find real german).

I don't agree that this doesn't explain what Risk is I feel like Risk is well known enough that people will get the reference, but it is a fair thought that if I know what risk is, I've probably already played it.

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