nice gaijin's picture
nice gaijin
815 pencils

It'd be nice if there were a second level of information; some sort of visual that becomes evident when you pull away from the piece. This is just boring.

amsterdam73's picture
374 pencils

...boring, but it's right between the eyes. It makes you think.
Everyone risks getting breast cancer.
So it's a great ad in my opinion.
Keeping it 'simple' is keeping the message clear, so no need for an 'extra' layer (again in my humble opinion ;-))

Dalbir Singh's picture
Dalbir Singh
552 pencils

Nice try. Though not in a million years would i go through the copy and the ad on it's own falls flat.

alvinpck's picture
1467 pencils

Isn't this a continuation of another ad with shorter copy?


wanderer's picture
6 pencils

+guess that's the point. To make you think there are a million reasons to get breast cancer, and regardles of whether you read it or not,(more often than not i believe people wouldn't go through it), the final take is that it is pointless trying to avoid one cause or the other-Only early detection actually works. Kind of simple.

niru1984's picture
54 pencils

99% of readers will skip a major portion of the ad.

It would make sense to have the email id bold and big... ....or even better put it separately.

jdstr8's picture
64 pencils

61 to 69 year olds are safe.

Zulo's picture
62 pencils

Once you finish reading it, you got cancer. Better thought, instead of reading go to the hospital and check yourself, just in case. Yeah, it works!! ¿?¿?

klaussnow's picture
1675 pencils

and the payoff is....?

wasn't there something some time ago with finding the word "cancer" is long tonal copy that most probably won something somewhere cause it was brilliant.

... its already been done...

Kateter's picture
2029 pencils

"wasn't there something some time ago with finding the word "cancer" is long tonal copy that most probably won something somewhere cause it was brilliant."

I thought the same. although I don't remember who did it i'm sure it's been done before.

vicky89's picture
12 pencils

does anybody know when this was published?

Brainchild Theories's picture
Brainchild Theories
74 pencils

This tells me there is no hope for ANYONE.

Something so serious needs to be more positive with a proactive approach. Everyone already has this simple message drilled into their brain since the 90s. Okay what now? when are you going to fix the real problem? This was an opportunity to educate an audience and it was wasted on this text.

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