Riposa Swiss Sleep: Recharge your Batteries, Guy

Recharge your Batteries.

Advertising Agency: Havas Worldwide Switzerland, Zurich
Creative Director: MIchael Kathe
Art Directors: Andrea Huber, Claude Eberhard
Copywriter: Eric Markowski
Photographer: Oliver Nanzig
Published: November 2013

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14 comments

morse's picture
morse
15826 pencils

Took me a minute, but it's brilliant!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Basavaraj's picture
Basavaraj
14 pencils

Great Ad

tirthomitro's picture
tirthomitro
2724 pencils

yep. terrific stuff here.

they showed me a picture & i laughed
dignity has never been photographed

Stuart Jackson's picture
Stuart Jackson
25 pencils

Nice thought, well executed.

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Oh, come on. It's a bed shaped like a battery icon. We have the exact same thing with a kiwi just on the next page. Sorry, but it's not a very original idea.

wave's picture
wave
349 pencils

yes!!!!!! you have absolutely right :-)

kleenex's picture
kleenex
27802 pencils

not original at all.

Jan Hertel's picture
Jan Hertel
4 pencils

Fuck the kiwi. This ad is great.

Barfbot's picture
Barfbot
38 pencils

bad timing with the other ad. but the idea is still pretty good.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

brilliant

ecks2's picture
ecks2
131 pencils

For pete's sake! It's a bed shaped like a battery...

MayorMcCheese's picture
MayorMcCheese
15 pencils

Nice advert but personally I dont like thinking about the human body as a machine. We have a lot of CEOs now that are polyphasic sleepers which take 20 mins nap every four hours to 'recharge their batteries' so they can keep up with their computers and stock markets. These days with the boundaries between our digital selves and physical selves becoming blurred, I think we assume we are more like our smart phones than primates.

MoodyMudi's picture
MoodyMudi
60 pencils

Creative twist of an iconic logo can't be less appreciated.....in the furniture design.

3M

bobafett's picture
bobafett
475 pencils

Too forced

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