Your walls deserve a paint which will age well.
Agency: Draft FCB, France
Creative Director: Thomas Stern
Art Director: Antoine Paufichet
Copywriter: Caroline Ribemont
Photographer: Marco Samson, LNB agent
Retouch: Pierrick, KeepCoul
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25 Comments
these are so disturbing. besides being visually interesting, it, in no way, influences me to repaint my walls.
Yeah...that certainly does not make me want to buy thier paint. I'm really getting tired of these "gross people into buying your product" ads. We have a frozen dead cat in one ad, puke in the other ad and saggy tits in this ad. No thanks!
oh my god!
http://adnerd.blogspot.com
Woah! Now that's a ballsy strategy.
I've got to know how this campaign tracks!
>>>> That's not an ad. THIS is an ad.
Also, if you look at the copy closely you'll notice that Which is misspelt.
wow, you had the guts to look at it full-size
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
My grandma and grandpa will be very sad to see this ad, i will be sad too.
being old is not a fault, old people had their prettiness too.
http://jennywhx.blogspot.com jwhx:Visionary
Exactly, just look at what Dove are doing in their ads at the moment. Showing the beauty and grace of aging bodies.
With more and more baby boomers with money growing old, I don't think this is the right time to be advertising like this. They have the money and are putting money into their houses.
if they got Ron Mueck for this they could have done it as an ambient. this would be sensational.
very effective to make people talk about it.
I find it funny that their logo has dripping paint on it.
Sexy...
"Sex sells. Truth even better."
A friend
NOT!
"Sex sells. Truth even better."
A friend
come on... give granny a hug! ;)
Well, it's different I'll give you that.
I'm guessing there was a third in the series, but it was a load of balls.
yes, it's always better to show the advantages of the product rather than showing the disadvantages of other products. as a client i would probably fear that people could remember my brand as 'the one with the ugly tits'. once you're gray, you stay gray.
still think this would be a funny ambient
nah
this campaign makes me laugh. not sure in a good or bad way. sometimes negative approach can be mislead that it's foem the product you're advertising. by the way, another ad works better with nicer angle of photograpgh.
seriously!?
• http://mikelightman.com/blog •
disgusting...
I could swear those are aunt Thelma's
LOL.. you hav seen one?
Actually I pretty like this campaign, its funny.
I've got a woody.
Doin' it for the points
I like the idea....., but too graphicall!!!!!!!!
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
I think this is nice. C'mmon guys, it's different.