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Old lady

Agency: 
Published/Aired: 
March 2007
Description: 

Your walls deserve a paint which will age well.

Advertising Agency: Draft FCB, France
Creative Director: Thomas Stern
Art Director: Antoine Paufichet
Copywriter: Caroline Ribemont
Photographer: Marco Samson, LNB agent
Retouch: Pierrick, KeepCoul

Comments (25)

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Highest Rated

redbin0577's picture
redbin0577
Activity Score 16

I think this is nice. C'mmon guys, it's different.

jmcho's picture
jmcho
Activity Score 278

these are so disturbing. besides being visually interesting, it, in no way, influences me to repaint my walls.

SummerA's picture
SummerA
Activity Score 154

Yeah...that certainly does not make me want to buy thier paint. I'm really getting tired of these "gross people into buying your product" ads. We have a frozen dead cat in one ad, puke in the other ad and saggy tits in this ad. No thanks!

the.adnerd's picture
the.adnerd
Activity Score 160

oh my god!

Rog's picture
Rog
Activity Score 6082

Woah! Now that's a ballsy strategy.
I've got to know how this campaign tracks!

>>>> That's not an ad. THIS is an ad.

SummerA's picture
SummerA
Activity Score 154

Also, if you look at the copy closely you'll notice that Which is misspelt.

Minimum's picture
Minimum
Activity Score 1490

wow, you had the guts to look at it full-size

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

jennywhx's picture
jennywhx
Activity Score 1142

My grandma and grandpa will be very sad to see this ad, i will be sad too.
being old is not a fault, old people had their prettiness too.

http://jennywhx.blogspot.com jwhx:Visionary

Yokel's picture
Yokel
Activity Score 604

Exactly, just look at what Dove are doing in their ads at the moment. Showing the beauty and grace of aging bodies.
With more and more baby boomers with money growing old, I don't think this is the right time to be advertising like this. They have the money and are putting money into their houses.

addyhoch10's picture
addyhoch10
Activity Score 2592

if they got Ron Mueck for this they could have done it as an ambient. this would be sensational.
very effective to make people talk about it.

Yokel's picture
Yokel
Activity Score 604

I find it funny that their logo has dripping paint on it.

truecopy's picture
truecopy
Activity Score 399

Sexy...

"Sex sells. Truth even better." - A friend

truecopy's picture
truecopy
Activity Score 399

NOT!

"Sex sells. Truth even better." - A friend

addyhoch10's picture
addyhoch10
Activity Score 2592

come on... give granny a hug! ;)

Someblokewhowrites's picture
Someblokewhowrites
Activity Score 14

Well, it's different I'll give you that.

I'm guessing there was a third in the series, but it was a load of balls.

addyhoch10's picture
addyhoch10
Activity Score 2592

yes, it's always better to show the advantages of the product rather than showing the disadvantages of other products. as a client i would probably fear that people could remember my brand as 'the one with the ugly tits'. once you're gray, you stay gray.
still think this would be a funny ambient

Dick Huges's picture
Dick Huges
Activity Score 937

nah

mrtalented's picture
mrtalented
Activity Score 2171

this campaign makes me laugh. not sure in a good or bad way. sometimes negative approach can be mislead that it's foem the product you're advertising. by the way, another ad works better with nicer angle of photograpgh.

mikelite's picture
mikelite
Activity Score 1031

seriously!?

ooops's picture
ooops
Activity Score 448

disgusting...

JPWrites's picture
JPWrites
Activity Score 238

I could swear those are aunt Thelma's

nuclearshower's picture
nuclearshower
Activity Score 233

LOL.. you hav seen one?

nuclearshower's picture
nuclearshower
Activity Score 233

Actually I pretty like this campaign, its funny.

Disco Munky's picture
Disco Munky
Activity Score 3890

I've got a woody.

Doin' it for the points

gonndo's picture
gonndo
Activity Score 1094

I like the idea....., but too graphicall!!!!!!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

redbin0577's picture
redbin0577
Activity Score 16

I think this is nice. C'mmon guys, it's different.

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