Rimonim Hotels: Skin Tone

The Vacation Index: Check how much you are in need of a vacation

By comparing your skin tone to the ones on the print ad, you can check how much you are in need of a vacation.

Advertising Agency: Drori Shlomi BBDO, Israel
Creative Director: Ranen Carmel
Art Director: Nimrod Ben Yehoshua
Copywriter: Moshe Gellis
Published: July 2010

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6 comments

atb2005's picture
atb2005
13567 pencils

An English translation would be appreciated.

Hibon's picture
Hibon
3731 pencils

Nice idea... but it works only with some people in Israel.

Simple ideas are the best !

Guest's picture
Guest

TommyO will love this one

Guest's picture
Guest

the main idea is that if your skin tone is pale (bright or nearly white) you urgently need a vacation
the lower text near the brighter tone of skin color means "Ho My god - are you still here???
the upper text for the darker tone of skin color is "you can take a vacation on your free time" (there is no rush)

translation to all text from the upper to lower:
1. you can take a vacation on your free time
2. someone is sitting in front of the computer too much
3. it seems like you collected to much un-used vacation days
4. do you at least go out to launch sometimes??
5. you should be ashamed to come to work like that !
6. Ho My god - are you still here???

hilaoz's picture
hilaoz
2 pencils

the main idea is that if your skin tone is pale (bright or nearly white) you urgently need a vacation
the lower text near the brighter tone of skin color means "Ho My god - are you still here???
the upper text for the darker tone of skin color is "you can take a vacation on your free time" (there is no rush)

translation to all text from the upper to lower:
1. you can take a vacation on your free time
2. someone is sitting in front of the computer too much
3. it seems like you collected to much un-used vacation days
4. do you at least go out to launch sometimes??
5. you should be ashamed to come to work like that !
6. Ho My god - are you still here???

Migzter13's picture
Migzter13
973 pencils

LOL
the guy who did this can have vacation him/herself

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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