Rimac Insurance: Creativity

Advertising Agency: PragmaDDB, Peru
General Creative Director: Marco Caballero
Head of Art: Christopher Graham
Art Director: Mirko Cuculiza
Copywriter: Carlos Banda
Account Manager: Sue Abad
Agency Producer: Claudia Quintana
Photographer: Lucia Arana
Retouch: Midas Digital


Hammad S's picture
Hammad S
492 pencils

I'm not getting this...the art looks great. How does this represent the business? I don't understand what this is trying to say...

josescout's picture
2 pencils

it says "creatividad" which means creativity!!

anson wong's picture
anson wong
123 pencils

you just gotta ignite the light... and let it shine... just own the nite.. like the 4th of july.. cause baby u are a firework


god is good but will he listen

Billoughsby's picture
5091 pencils

Hmm... Haven't there been enough "creative" financial solutions during the last 10 years?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ace85le's picture
3939 pencils

It's selling insurance services. Eye-catchy and trying to gear away from the usual hard selling methods. 6/10 for the effort.



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NataliaLima's picture
1380 pencils

The copy is something like "By insuring people, we insure all they have inside."

quentin's picture
56 pencils

and the idea is?

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