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Creativity

Agency: 
Published/Aired: 
July 2011
Description: 

Print advertisment created by DDB, Peru for Rimac Insurance, within the category: Finance.

Advertising Agency: PragmaDDB, Peru
General Creative Director: Marco Caballero
Head of Art: Christopher Graham
Art Director: Mirko Cuculiza
Copywriter: Carlos Banda
Account Manager: Sue Abad
Agency Producer: Claudia Quintana
Photographer: Lucia Arana
Retouch: Midas Digital

Comments (7)

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Highest Rated

anson wong's picture
anson wong
Activity Score 123

you just gotta ignite the light... and let it shine... just own the nite.. like the 4th of july.. cause baby u are a firework

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http://sputz75.deviantart.com/gallery/

god is good but will he listen

Hammad S's picture
Hammad S
Activity Score 484

I'm not getting this...the art looks great. How does this represent the business? I don't understand what this is trying to say...

josescout's picture
josescout
Activity Score 2

it says "creatividad" which means creativity!!

anson wong's picture
anson wong
Activity Score 123

you just gotta ignite the light... and let it shine... just own the nite.. like the 4th of july.. cause baby u are a firework

-------------------------------
http://sputz75.deviantart.com/gallery/

god is good but will he listen

Billoughsby's picture
Billoughsby
Activity Score 5142

Hmm... Haven't there been enough "creative" financial solutions during the last 10 years?

That's it.

ace85le's picture
ace85le
Activity Score 3935

It's selling insurance services. Eye-catchy and trying to gear away from the usual hard selling methods. 6/10 for the effort.

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NataliaLima's picture
NataliaLima
Activity Score 1380

The copy is something like "By insuring people, we insure all they have inside."

quentin's picture
quentin
Activity Score 56

and the idea is?

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