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25 comments

pretty good's picture
pretty good
364 pencils

Don't get it.

bajoobers's picture
bajoobers
2 pencils

How can you not get it? It's pretty much self explanatory

Geko's picture
Geko
161 pencils

PLEASE, AN INTERPETER!

teenie's picture
teenie
1894 pencils

Hoooo--nice one! He's all sweaty except for his pits.

LimitedTimeOffer's picture
LimitedTimeOffer
200 pencils

I finally got it after reviewing the other two executions. To be honest the art direction on this one is really confusing, as it sort of looks like really chalky residue which in the world of deodorant is something to be avoided, and reads as a completely different message.

Kaifa's picture
Kaifa
136 pencils

Don't get this??
Really?
Please, consider the product than give a good look to the picture..
----------------------------------------------------------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

olivorio's picture
olivorio
34 pencils

Its a good execution but is not easy to understand by the usual right guard customer; but is nice for an ad festival

teenie's picture
teenie
1894 pencils

I got it right away--from the thumbnail. But I've seen my share of sweaty Ts, so...

thirty6chambers's picture
thirty6chambers
1464 pencils

when i saw the thumbnail i thought please god don't let it just show huge armpit stains. i enlarged the image and got it right away and was pleasantly relieved.

_inkpact's picture
_inkpact
84 pencils

yes, it happened to me aswell...

FlyingDogs's picture
FlyingDogs
968 pencils

Great!

capywriter's picture
capywriter
5513 pencils

One can interprete it also the other way round... the shirt changed colour only in the armpits... Therefor... boehhh!

sold's picture
sold
2685 pencils

a deodorant that stain my t-shirt?
no, thanks.

muxa's picture
muxa
602 pencils

Confusing. Makes me think that the deodorant it´s not good enough to prevent me from sweating.

Citizen13's picture
Citizen13
478 pencils

So it makes your whole body sweat, except for your armpits.
That is so appealing.

"Assume nothing, question everything."

ricklongo's picture
ricklongo
1244 pencils

I got it straight away. It's an anti-sweating deodorant. I think it's really simple and clever.

graphikamaal's picture
graphikamaal
111 pencils

Thanks for the link, yes it is exactly the same, minus the grass and the ball :))

teenie's picture
teenie
1894 pencils

Merci, la police de la pub! More people should take a look at your site.

but_why's picture
but_why
280 pencils

Holy crap this is bad. 3 ads exactly the same and they all make it look like right guard stains your t-shirt.

ricklongo's picture
ricklongo
1244 pencils

Hmm, okay, I must say I didn't think of the "stain" interpretation at first, but now that I saw it mentioned... I just can't look at those ads the same way. I can only hope most of the public sees it the way I did the first time (if it's even real).

Hiten86's picture
Hiten86
72 pencils

No! Its not a stain!
and yes its a dry patch!
simple. . .and to the point . . atleast i managed to understand at first sight
Anti-sweat deo!

ricky.vinluan's picture
ricky.vinluan
62 pencils

Wearing a basketball uniform with wet on the floor on the part of the armpit looks much stronger to me.

really's picture
really
20 pencils

absolute bloody rubbish.
stop uploading this garbage.

Guest's picture
Guest

that is a good add

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