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Right Guard: Grey
Creative Director / Photographer / Art Director: Wongi Ryu
Comments
Don't get it.
How can you not get it? It's pretty much self explanatory
PLEASE, AN INTERPETER!
Hoooo--nice one! He's all sweaty except for his pits.
I finally got it after reviewing the other two executions. To be honest the art direction on this one is really confusing, as it sort of looks like really chalky residue which in the world of deodorant is something to be avoided, and reads as a completely different message.
Don't get this??
Really?
Please, consider the product than give a good look to the picture..
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"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."
Its a good execution but is not easy to understand by the usual right guard customer; but is nice for an ad festival
I got it right away--from the thumbnail. But I've seen my share of sweaty Ts, so...
when i saw the thumbnail i thought please god don't let it just show huge armpit stains. i enlarged the image and got it right away and was pleasantly relieved.
yes, it happened to me aswell...
Great!
One can interprete it also the other way round... the shirt changed colour only in the armpits... Therefor... boehhh!
a deodorant that stain my t-shirt?
no, thanks.
Confusing. Makes me think that the deodorant it´s not good enough to prevent me from sweating.
So it makes your whole body sweat, except for your armpits.
That is so appealing.
I got it straight away. It's an anti-sweating deodorant. I think it's really simple and clever.
very clever, but very very old idea :
http://www.joelapompe.net/2008/02/22/wet-t-shirt-contest-concours-de-t...
http://www.joelapompe.net / Facebook : Joelapompe
Thanks for the link, yes it is exactly the same, minus the grass and the ball :))
www.graphikamaal.com
Merci, la police de la pub! More people should take a look at your site.
Holy crap this is bad. 3 ads exactly the same and they all make it look like right guard stains your t-shirt.
Hmm, okay, I must say I didn't think of the "stain" interpretation at first, but now that I saw it mentioned... I just can't look at those ads the same way. I can only hope most of the public sees it the way I did the first time (if it's even real).
No! Its not a stain!
and yes its a dry patch!
simple. . .and to the point . . atleast i managed to understand at first sight
Anti-sweat deo!
Devil is in the details,
Lets keep it simple!
http://www.simplycircular.wordpress.com
Wearing a basketball uniform with wet on the floor on the part of the armpit looks much stronger to me.
absolute bloody rubbish.
stop uploading this garbage.
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