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DarkSide's picture
1068 pencils

I like this campaign very much, believe that is shortlist or Bronze in the next Cannes, but to be honest, this is a campaign made by ad guys to ad guys...I bet that 90% of the target group, house-wifes 40-80 years as our own mothers and grandmothers won't be even close to getting this idea...

addyhoch10's picture
2592 pencils

hmm, a double page spread for roach traps always leaves me sceptical...
but i don't think it's too difficult to understand (ok, it would be for the grannies but maybe they're targeting a younger clientele)

adsux's picture
50 pencils

i like...
i think the younger target will get it and buy it.
although, the carpet version is much more clear by first gaze.

Beatboxer's picture
1519 pencils

17 out of 20 campaign!


PP's picture
66 pencils

not interesting enough.

slim's picture
1047 pencils

Print, yes. Outdoor, never.

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