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4 Comments
Two copywriters listed on an ad with no copy... will wonders never cease.
Maybe the copywriters were involved in the brain storming. Maybe that is where the idea came.
an exact similar has been done by baygon, only they have the insect on the chair.
What on earth is ths? Would this campaign be even qualify as advertising? Scam ad? What scam ad? Work like this even defamed the four-letter word "S-C-A_M"... It's the perfect showcase of what it means to be meaningless, pathetic.
The agency has once again failed miserably will this work of mediocre standard, it's already bad enough, and the attempt not to have any copy in it, just make it worse; no idea, no value, no meaning, no relation to the product. Worse, they rip-off a similiar campaign by Baygon, only to change the visual a little and make it theirs, and only to add more shame to their company's credential... And leaving a bad name to the creative industry...
And to the client, shame on you. You actually allow this idea (well, there isn't any idea in the first place) to be approved by you, you deserved to be mentioned here as well, in a bad way.
What a shame!