Rider Sandals: Ship
Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Carlos Fonseca, Rafael Pitanguy, Humberto Fernandez
Art Directors: Marcio Kota, Miriam Malta, Rafa Oliveira
Copywriter: Leonardo Marçal
Illustrator: Flávio Luiz
3D: Eduardo Gomes
Published: January 2011
8 comments
Can't follow what "unpredictable" has to do with the sandals.
i agree with your piont
- - About as much as being cool has to do with the jeans you wear.
Really fake benefit, or whatever the tagline is supposed to be portraying, but the cartoons are appealing.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Well, I like the idea n execution...its really funny :)
I like this campaign. It's the irrelevance and unpredictability that sells. Remember Orangina's notorious commercials?
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Bullshit.
Doesn't says anything that worths.
Well, I'm from Brazil and I get it. We have a lot of sandals brands and they're all the same (nice designs but uncomfortable). Rider is my favorite brand, I've been using since... forever. By the way, end users aren't haters as ad professinals... as an end user, I like this campaign.
i like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi