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12 comments

Reality Check's picture
Reality Check
1801 pencils

It's not clear what this campaign is driving at, but the creative team makes the weirdness visually arresting.

krisztian's picture
krisztian
9 pencils

The execution matches the tagline. Very funny and cute illustration. However, the tagline is not clear.

Nike Diesel's picture
Nike Diesel
13389 pencils

So why give it 8 pts?

rajib kabir's picture
rajib kabir
35 pencils

it's difficult to understand

niniasufle's picture
niniasufle
407 pencils

It's not the usual havaianas, that's why they're are unpredictable,
Maybe the havaianas feel different when you wear them...
The problem is that the ad works directly with the concept of "unpredictable" and not with the product and its benefits.
There's not union between the product and the concept, that's why it's not clear enough, and that's really bad
Nice illustrations though.

ace85le's picture
ace85le
3939 pencils

I think it works. It's selling more of a lifestyle rather than the product attributes. Havaianas does just the same thing - their ads are very abstract and appears to the more vain kind of audience. This one targets the casual, random and humorous type.

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niniasufle's picture
niniasufle
407 pencils

you got a point there...
but it works better when your product is known first... that's why it works in havianas
but here a lot of people say "what?",
and that's because they not used to the comunication of this brand...
Don't you think that something's wrong?
This kind of ads don't work on unknown brands... That's why Havaianas and big brands can do it
But here... better focus on what your product it's about and what makes you different for your competence...
This ad is a waste of efforts.
(sorry for my bad english)

talk2parvez's picture
talk2parvez
14 pencils

Whats da concept?

State of Art

jasonads's picture
jasonads
47 pencils

Absolutely non sense.
A kind o ad that doesn't sells any benefits and a kind of concept that doesn't says anything relevant.
Lame

pablito.miuzzato's picture
pablito.miuzzato
54 pencils

what? Why this ad is here?

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

i like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Ed Rapport's picture
Ed Rapport
724 pencils

I totally get the concept, great illustration just remove the shoe.. The shoe does not fit the tagline and visual

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