Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Carlos Fonseca, Rafael Pitanguy, Humberto Fernandez
Art Directors: Marcio Kota, Miriam Malta, Rafa Oliveira
Copywriter: Leonardo Marçal
Illustrator: Flávio Luiz
3D: Eduardo Gomes
Published: January 2011
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15 Comments
Predictable.
hahahaha true
I like the cartoons from background but why the sandals should be unpredictable?
http://www.7gadgets.com
sandals SHOULD NOT be unpredictable.. rather reliable
The ad design is attractive.......
Interesting design very good.
why unpredictable ??
This campaign is what's known as 'the polished turd'.
It makes NO sense.
Why is everybody trashing this campaign? I LOVE it haha I'm gonna buy a pair if they sell them here lolz.
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www.scorchidentity.com
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"Why is everybody trashing this campaign?"
Because the creative has NOTHING to do with the product. Replace the sandal with a cheeseburger and it would make more sense. It's terrible.
Agree.
There's NOTHING with the product, this ad not even sells a product. Is just a 3 steps NO funny cartoon
and now for something completely different: our sandals
Nice Ad, ugly sandals.
Visually stunning, but the tag needs to be scraped.. I don't get why the shoe is unpredictable...?
Bad joke?