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Ricoh Office Consulting: Pinching
Advertising Agency: Ogilvy Redworks, Singapore
Art Director: Sean Soo
Copywriter: Kristin Ocampo
Photographer: Groovy Studio
Digital Imaging: Chewei
Published: February 2008
Comments
this one is good
best among the rest
RATE MY WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa
they are all led by a smart headline.. i like them... but not the art direction that much..
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Everartz
yea I like it
http://jazarah.net/blog/
All 3 execution used the EXACT same hand held ultra-violet scanner, coupled with the brand "Ricoh", I really thought they were selling hand-held Ultra Violet scanners.
And using these hands and lip prints give the impression of something to do with sexual harrassment. What has this got to do with the product?
Very misleading.
It won't even get a passing mark as it failed to deliver its message without confusion until the consumer have read every last line of the body copy.
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