Rianxeira: Fisherman

Rianxeira: Fisherman

Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Eva Conesa

Your rating: None Average: 1.6 (14 votes)

Comments

Idea isn't too bad, but the retouching is distractingly awful.
--
brandon

www.brandonknowlden.com

So bad. :(

Btw... did the fisherman shave his hands for this ad? :ooo
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Read and write a comment Ad(dicted)

so it's got bone and spleen and his bait in it?

the best part of tuna is not his bone...

Creativeheart's picture

Is this appetizing?

Isn't there a way to show that tuna is fresh without making it a bloody mess?

••• Why Think When It's Easier To React •••

Amateurs.

Um Brandon, I checked out your website, I wouldn't be criticizing other people's work if I were you.

So one cannot make a negative feedback if he's not master creative? Strange...
but I disagree with brandon, it's the idea that is not good, not the retouching. Not apetizing at all.

Blissful's picture

Where's your website douche bag, brandon, i liked you're ish.

its seems like it was shot!!!

i think there is a great idea in this, but executed in a different way (less bloody, as you say) and with better retouching.

Edward Bernays's picture

oooooooor!

they should run far, far
away from crap like this,
and bury it like Roswell
and Crystal Pepsi.

Great idea, very bad execution!

bad photoshop
Idea is ok.

Aarrrggh, poor fish!

www.philippertl.co.uk
ILLUSTRATION / DESIGN freelance or permanent

Breyer's Ice Cream is running a campaign right now in the US where there are Breyer's carton shaped holes in different kinds of fruit. But I've seen a lot of container shaped holes. I've never liked the idea. - badly photoshopped fish guts aside. But clearly many people do as the "so fresh there's a hole in it" idea just keeps coming back and getting sold. I wonder what's appealing about it. I think it’s quite freakish.

skaroline's picture

Didn't know Ricky Gervais likes to fish :)

que mala dirección de arte, parece hecho por un estudiante, queeee, parece hecho por mi hermano que esta aprendiendo a usar photoshop

Espero que seas lo suficientemente bueno para decir eso.

Sad Ad... Student work.

:::MARK3R:::

NatalieM's picture

This is not appetizing to me. Quite literal idea, too. Keep on thinking. How else could you show how fresh this product is?

-Natalie
www.topolewski.net

So, in this product you will also find scall and bones????
Sorry, this is not the best from the fish.

Come on, this is food, it doesn't looks tasty.

If you pay with nuts you will served by monkeys.

terrible, why you put this?

perhaps the idea its not bad, but is one of the worst execution i ever seen

ouch!

guarapero's picture

TRUCHO FATAL!!! Ejecución hecha por TERÁN MEXICO para Atun Dolores. BE ORIGINAL PLEASE!!!!!!!

JacelynAngel's picture

the idea is ok ~~~ maybe the excecution need to improve?

when people flip through the ad or anything, people may miss the small little can at bottom corner?

It doesn't look professional... too lazy

As mentioned above, the execution needs a lot of work, too 2D. The idea is ok,
ad direction is poor. Hurt my cornea. Hi Ricky ;)

*****

I asked my ten year old sister to give her opinion on the visual and all she came up with was and i quote " the fish is looking at the can"

*****

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