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30 comments

bknowlden's picture
bknowlden
3647 pencils

Idea isn't too bad, but the retouching is distractingly awful.

sloppy4's picture
sloppy4
1496 pencils

so it's got bone and spleen and his bait in it?

special k's picture
special k
145 pencils

the best part of tuna is not his bone...

Texnartist's picture
Texnartist
223 pencils

Is this appetizing?

Isn't there a way to show that tuna is fresh without making it a bloody mess?

••• Why Think When It's Easier To React •••

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

raverus's picture
raverus
1478 pencils

Amateurs.

Whitefang's picture
Whitefang
509 pencils

Um Brandon, I checked out your website, I wouldn't be criticizing other people's work if I were you.

bubolino's picture
bubolino
28 pencils

So one cannot make a negative feedback if he's not master creative? Strange...
but I disagree with brandon, it's the idea that is not good, not the retouching. Not apetizing at all.

Blissful's picture
Blissful
142 pencils

Where's your website douche bag, brandon, i liked you're ish.

stitchy's picture
stitchy
779 pencils

its seems like it was shot!!!

Alistair C.'s picture
Alistair C.
692 pencils

i think there is a great idea in this, but executed in a different way (less bloody, as you say) and with better retouching.

Crisp One's picture
Crisp One
2007 pencils

oooooooor!

they should run far, far
away from crap like this,
and bury it like Roswell
and Crystal Pepsi.

marcomfouad's picture
marcomfouad
204 pencils

Great idea, very bad execution!

fen1x's picture
fen1x
471 pencils

bad photoshop
Idea is ok.

philippertl's picture
philippertl
656 pencils

Aarrrggh, poor fish!

cullers's picture
cullers
332 pencils

Breyer's Ice Cream is running a campaign right now in the US where there are Breyer's carton shaped holes in different kinds of fruit. But I've seen a lot of container shaped holes. I've never liked the idea. - badly photoshopped fish guts aside. But clearly many people do as the "so fresh there's a hole in it" idea just keeps coming back and getting sold. I wonder what's appealing about it. I think it’s quite freakish.

skaroline's picture
skaroline
52 pencils

Didn't know Ricky Gervais likes to fish :)

M´AD MAX's picture
M´AD MAX
195 pencils

que mala dirección de arte, parece hecho por un estudiante, queeee, parece hecho por mi hermano que esta aprendiendo a usar photoshop

franksandres's picture
franksandres
172 pencils

Espero que seas lo suficientemente bueno para decir eso.

mark3r's picture
mark3r
1940 pencils

Sad Ad... Student work.

:::MARK3R:::

NatalieM's picture
NatalieM
1687 pencils

This is not appetizing to me. Quite literal idea, too. Keep on thinking. How else could you show how fresh this product is?

Crusty555's picture
Crusty555
51 pencils

So, in this product you will also find scall and bones????
Sorry, this is not the best from the fish.

Come on, this is food, it doesn't looks tasty.

luisrivera11's picture
luisrivera11
469 pencils

terrible, why you put this?

luisrivera11's picture
luisrivera11
469 pencils

perhaps the idea its not bad, but is one of the worst execution i ever seen

dudeoh's picture
dudeoh
4 pencils

ouch!

guarapero's picture
guarapero
6 pencils

TRUCHO FATAL!!! Ejecución hecha por TERÁN MEXICO para Atun Dolores. BE ORIGINAL PLEASE!!!!!!!

JacelynAngel's picture
JacelynAngel
59 pencils

the idea is ok ~~~ maybe the excecution need to improve?

when people flip through the ad or anything, people may miss the small little can at bottom corner?

Andy-B's picture
Andy-B
280 pencils

It doesn't look professional... too lazy

slip's picture
slip
919 pencils

As mentioned above, the execution needs a lot of work, too 2D. The idea is ok,
ad direction is poor. Hurt my cornea. Hi Ricky ;)

*****

SJB

slip's picture
slip
919 pencils

I asked my ten year old sister to give her opinion on the visual and all she came up with was and i quote " the fish is looking at the can"

*****

SJB

Guest's picture
Guest

whiskas did the same ad

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