Rhythm House: 50Cent Voodoo
Average: 7 (35 votes)

Online Piracy is killing your favourite artist.

Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)
Published: October, 2009

23 comments

checkhill's picture
465 pencils
checkhill

no it's not. i think 50 cent can take a million clicks

Shawali's picture
7690 pencils
Shawali

True. But the idea and art are pretty good.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

checkhill's picture
465 pencils
checkhill

whatever you do to 50 cent, he will never die anyway. yes it's original and nicely done. i gave 1 star cause i think piracy is like promotion, if you like the music and you want to support them, you can go to the store & buy the album. it makes extra awareness & popularity as well + 50 cent does not need my money, he's allready a zillionaire

Shubhra Aggarwal's picture
86 pencils
Shubhra Aggarwal

like this campaign.. intelligent concept.. far superior than several other run-of-the-mill ads i have come across for the same subject ..wish the same could be said about the art..couldn't get it clearly without reading the description below!

Marta Ibarrondo's picture
41 pencils
Marta Ibarrondo

like the campaign. cool art, cool idea. well done India!

brookjohnston's picture
292 pencils
brookjohnston

Why is 50 Cent dressed up like a nun?

CurryJ's picture
955 pencils
CurryJ

My question exactly!

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I think; therefore I am

Dzsoi's picture
5009 pencils
Dzsoi

Very very good, with every click of download you stab him. Powerful!

atb2005's picture
13639 pencils
atb2005

I like the campaign too. It's by far the most visually engaging campaign I've seen on this subject, but it's not going to produce any results. I just like the creative approach; that's all.

jamesrothenburg's picture
560 pencils
jamesrothenburg

At first glance I thought that was a nun.

monsieurange's picture
532 pencils
monsieurange

Not agree with that thought.

alejulimaty's picture
822 pencils
alejulimaty

whoopie goldberg en perdiendo el habito

Rentokill's picture
22 pencils
Rentokill

Cool idea. They dont seem to have that many catholic nuns in India though, or someone might have mentioned it during the design-process... a basecap might have worked a little better.

Carlos Garcia's picture
848 pencils
Carlos Garcia

like the idea.
:)

CG

everartz's picture
7627 pencils
everartz

i agree to kill this 50cent fucker!... by the way the is awful!

| Everartz |

gonndo's picture
1076 pencils
gonndo

hey!!!!

I don't know what you heard about me
But a bitch can't get a dollar out of me
No Cadillac, no perms you can't see
That I'm a motherfucking P-I-M-P

What's wrong with that???????

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

xcreativity's picture
2384 pencils
xcreativity

love the art

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Shingo's picture
406 pencils
Shingo

like the concept and the art direction

Breno Machado's picture
2 pencils
Breno Machado

Looks like a nun, matter of fact.

akanksha puri's picture
19 pencils
akanksha puri

Nice art ...its different and it does look like 50cent

like the voodoo and clicks comparison (clicks work as pins)

ek kanya's picture
814 pencils
ek kanya

cool. you are right akanhsha

am an advertising junkie | read my flog at http://www.desicreative.com/forum

akanksha puri's picture
19 pencils
akanksha puri

thanks :)

Blashyrkh's picture
29735 pencils
Blashyrkh

Who cares. Piracy keeps internet and many companies alive.