Rhythm House: 50Cent Voodoo

Online Piracy is killing your favourite artist.

Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)

October 2016


checkhill's picture
465 pencils

no it's not. i think 50 cent can take a million clicks

Shawali's picture
8440 pencils

True. But the idea and art are pretty good.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

checkhill's picture
465 pencils

whatever you do to 50 cent, he will never die anyway. yes it's original and nicely done. i gave 1 star cause i think piracy is like promotion, if you like the music and you want to support them, you can go to the store & buy the album. it makes extra awareness & popularity as well + 50 cent does not need my money, he's allready a zillionaire

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

like this campaign.. intelligent concept.. far superior than several other run-of-the-mill ads i have come across for the same subject ..wish the same could be said about the art..couldn't get it clearly without reading the description below!

Marta Ibarrondo's picture
Marta Ibarrondo
55 pencils

like the campaign. cool art, cool idea. well done India!

brookjohnston's picture
296 pencils

Why is 50 Cent dressed up like a nun?

CurryJ's picture
955 pencils

My question exactly!

I think; therefore I am

Dzsoi's picture
8008 pencils

Very very good, with every click of download you stab him. Powerful!

atb2005's picture
13561 pencils

I like the campaign too. It's by far the most visually engaging campaign I've seen on this subject, but it's not going to produce any results. I just like the creative approach; that's all.

jamesrothenburg's picture
554 pencils

At first glance I thought that was a nun.

monsieurange's picture
520 pencils

Not agree with that thought.

alejulimaty's picture
842 pencils

whoopie goldberg en perdiendo el habito

Rentokill's picture
26 pencils

Cool idea. They dont seem to have that many catholic nuns in India though, or someone might have mentioned it during the design-process... a basecap might have worked a little better.

Carlos Garcia's picture
Carlos Garcia
847 pencils

like the idea.


everartz's picture
7609 pencils

i agree to kill this 50cent fucker!... by the way the is awful!

| Everartz |

gonndo's picture
1094 pencils


I don't know what you heard about me
But a bitch can't get a dollar out of me
No Cadillac, no perms you can't see
That I'm a motherfucking P-I-M-P

What's wrong with that???????

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

xcreativity's picture
2374 pencils

love the art

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Shingo's picture
408 pencils

like the concept and the art direction

Breno Machado's picture
Breno Machado
2 pencils

Looks like a nun, matter of fact.

akanksha puri's picture
akanksha puri
19 pencils

Nice art ...its different and it does look like 50cent

like the voodoo and clicks comparison (clicks work as pins)

ek kanya's picture
ek kanya
814 pencils

cool. you are right akanhsha

am an advertising junkie | read my flog at http://www.desicreative.com/forum

akanksha puri's picture
akanksha puri
19 pencils

thanks :)

Blashyrkh's picture
32882 pencils

Who cares. Piracy keeps internet and many companies alive.

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