Rhold Insurance Brokerage: Don't worry, we'll take care, Cow

Don't worry, we'll take care.
Complete coverage for you and others.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Creative Directors: Benjamin Yung Jr, Cassio Zanatta
Art Director / Copywriter: Adriano Alarcon
Illustrator: Fabio Vido
Art Buyers: Tina Castro, Gisele Miranda
Agency Producers: Edgard Pasotti, Diego Bischoff
Advertising Supervisor: Oswaldo Junior
Accounts: Mauro Silveira, Marco Aymoré
Published: December 2011

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23 comments

Hadrons's picture
Hadrons
5707 pencils

made me laugh . good morning.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Solodkiy's picture
Solodkiy
24 pencils

Style and details are funnier than in WV, but logic of visual is a bit worse.

From Russia with love.

andylefty's picture
andylefty
4535 pencils

Point!

guto_soares's picture
guto_soares
107 pencils

as funny as the baby

Roger Keynes's picture
Roger Keynes
5497 pencils

A baby on a busy road is funny in Brazil?

Will Think for Salary

guto_soares's picture
guto_soares
107 pencils

Hey Roger, I'm talking about the joke, about the funny message, not about a hypothetical real situation. Anyway, as I said to White, I believe that the ads is not showing a real baby or a real cow, but dolls that will scare you

Roger Keynes's picture
Roger Keynes
5497 pencils

Sorry g_s, but your joke argument doesn't wash.

The campaign IS symbolising actual car/driving situations... just in a whimsical (Brazilian?) way.

And as for your 'scary doll'? Please...

You might treat your audience like idiots... but I wouldn't push it here. :)

Will Think for Salary

simonds08's picture
simonds08
598 pencils

If you don't like it, don't buy it

Roger Keynes's picture
Roger Keynes
5497 pencils

I don't buy it... so I don't like it. ;)

Will Think for Salary

guto_soares's picture
guto_soares
107 pencils

What's your problem R_K? This is an Open Website where beginners and veterans can give your opinions without someone, playing the sheriff, keep saying how each one should behave, offending public, readers and nationalities.

I really liked these two ads, that's my opinion there, simple as it. And also I respect those who didn't, but I need to help you once you've decided to make some rude comments about my comments.

You as a junior copywriter probably could not understand these ads. But I will guide you through my reasoning:

What do Insurance Brokers do?
Sell insurance.

What these two ads do?
Sell Insurance Brokerage.

In what way?
In my opinion in a very smart may, making the readers imagine a situation from these layouts, and whatever you think, the brokers will take care of everything.

Why is that?
Because shit happens, and there are small and big shits, but doesn't matter the size of the shit, the brokers will take care.

Because of these reasons, these ads convinced me to buy insurance from these guys, even living away from them ;)

And finally, watch the way you write. With just few words you can offend many people.

Goodbye. No more talking with you.

Roger Keynes's picture
Roger Keynes
5497 pencils

Oh settle down. I (still) have a creative issue with the use of the 'baby' in this 'shit happens' strategy. And I questioned your rationale.

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

Ubit hubappubens tubo thube bubest ubof ubus, Ruboguber.

Hubave uba Hubappuby Nubew Yubear.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

Blubess Youb, Billuboughelzeebub. :)

Will Think for Salary

jullyart's picture
jullyart
65 pencils

it really has happened to me

iambusy's picture
iambusy
2177 pencils

llooks like those car ads down the page

busy.

iambusy's picture
iambusy
2177 pencils

i like the chinese better... and cows dont just run on t he road like sheep do...zzz..bad

busy.

sintra's picture
sintra
699 pencils

Another target ?

The JACK's picture
The JACK
438 pencils

repeat....

Billoughsby's picture
Billoughsby
5091 pencils

This pair edge the Chinese by being all illustration/CGI and fun at that. The Chinese is the ever uncomfortable Photoshop/CGI hybrid.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good

TexasH's picture
TexasH
357 pencils

I tend to prefer the sheep one as well...but it's not the question anyway. The question: who's the artist both ads are ripping of?!!!

Nike Diesel's picture
Nike Diesel
13339 pencils

That's for sure not the question. Rather, who gets published first ;)

marano's picture
marano
348 pencils

I like these ads. I do, but there's a couple things that threw me off. At first glance, I thought the cow was being sprung out of the way, not in the way. I thought this because of both the look of shock on his face and by the spring pushing him up from the bottom. The VW ads execute this better by springing the subjects towards the viewer. I think that maybe guto_soares is correct in saying that they're suppose to look like scare dolls. The line on the cows neck indicates this. But if they're suppose to represent scare dolls, then there should be a contrast in style between the bg and the scare dolls. The style of the fake cow is identical to that of the bird who is clearly having a visceral reaction to the incident. It could go either way for me. The message isn't lost either way though. Good ads. Great artwork too!

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