Don't worry, we'll take care, Cow

December 2011
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Don't worry, we'll take care.
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Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Creative Directors: Benjamin Yung Jr, Cassio Zanatta
Art Director / Copywriter: Adriano Alarcon
Illustrator: Fabio Vido
Art Buyers: Tina Castro, Gisele Miranda
Agency Producers: Edgard Pasotti, Diego Bischoff
Advertising Supervisor: Oswaldo Junior
Accounts: Mauro Silveira, Marco Aymoré

Comments (23)

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Highest Rated

marano's picture
348 Activity Scores

I like these ads. I do, but there's a couple things that threw me off. At first glance, I thought the cow was being sprung out of the way, not in the way. I thought this because of both the look of shock on his face and by the spring pushing him up from the bottom. The VW ads execute this better by springing the subjects towards the viewer. I think that maybe guto_soares is correct in saying that they're suppose to look like scare dolls. The line on the cows neck indicates this. But if they're suppose to represent scare dolls, then there should be a contrast in style between the bg and the scare dolls. The style of the fake cow is identical to that of the bird who is clearly having a visceral reaction to the incident. It could go either way for me. The message isn't lost either way though. Good ads. Great artwork too!