Don't worry, we'll take care, Baby

December 2011
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Don't worry, we'll take care.
Complete coverage for you and others.

Advertising Agency: Giovanni+DraftFCB, Sao Paulo, Brazil
Creative Directors: Benjamin Yung Jr, Cassio Zanatta
Art Director / Copywriter: Adriano Alarcon
Illustrator: Fabio Vido
Art Buyers: Tina Castro, Gisele Miranda
Agency Producers: Edgard Pasotti, Diego Bischoff
Advertising Supervisor: Oswaldo Junior
Accounts: Mauro Silveira, Marco Aymoré

Comments (23)

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Highest Rated

marano's picture
348 Activity Scores

Same as VW campaign and while I like the artwork better in these, I kinda feel like the VW ads were executed better. At first glance, I thought the cow was being sprung OUT of the drivers way, not into. In the VWs, they were clearly being sprung in your way. This is still effective though. Just took me a second longer, maybe it's just me. Time is important though. I would do my best to avoid hitting babies with your car regardless. Great art!