Rhino's Energy Drink: Hiker
No sweat.
Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Komal Bedi
Art Directors: Rupert Allcock
Copywriters: Amit Kapoor
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5 Comments
A lot of people don't like this campaign, I actually think they are very clever... except the road one.
-Tung
--good idea is enemy of great idea
I don't like these. Boring and disconnected from the brand.
i've seen this concept before, but with a better and more clever execution.
I think it only works for the mountain one, cos it's a much clearer reference to height (and size) than the other two.
Real Cheesy